small business marketing Category

Small Business Holiday Prep: Focused and Affordable

by Ruth Hawk
Saturday, November 16th, 2019

As small businesses prepare for the holiday influx of spending from consumers, they need to focus on strategies that will maximize their exposure and capacity while minimizing effort and cost.

Holiday marketing and website tips with Santa theme

Is Local SEO Only for Small Businesses?

by Ruth Hawk
Friday, August 16th, 2019

Companies that do operate on a national level also need to implement SEO, but they can benefit specifically from local SEO?

open sign local business concept

Make a Big Impact with Your Small Business Through a Website

by Ruth Hawk
Friday, July 26th, 2019

As a small business, it can be easy to feel insignificant. How can a small business stand their ground, let alone thrive, in such an environment?

Come in - We're Awesome

Search Engine Optimization Tips for Small Businesses

by Ruth Hawk
Wednesday, June 20th, 2018

With almost 29 million small businesses in the United States providing 55 percent of all jobs, it is clear that small businesses are vitally important. But these companies might have a hard time seeing their importance as they struggle for visibility alongside the much larger companies in their fields. That is one of the reasons that search engine optimi


How to Deal With Negative Yelp Reviews

by Alan Safai
Friday, February 28th, 2014

Bad reviews never feel good. They also never look good, especially for a small business. A one-star review on websites such as Yelp can be the deal-breaker for a potential customer. They are repellants for many, and even a single one-star review can put doubt in a person’s mind when they are considering you for […]

Bad online reviews and displeased customers

5 Ways Your Business Website Can Be Better Today

by Lizzy Cederberg
Wednesday, February 12th, 2014

A business website should above all be informative and easy for visitors to understand. It needs to have a homepage, an about page, a contact page, and some pages that explain specific services or products. Many business websites end there, but adding a few other features and pages can take your site from good to […]

Improve your business website

Online Strategies for Experts and Presenters

by Jacqueline Sinex
Tuesday, February 11th, 2014

Painting Yourself as the Brand & Getting More From Your Website Individuals who offer a professional service that revolves around them as a brand have some unique website needs. Putting the Personality Into the Website Design Even when there is a business entity with a company name, the true brand is the individual.  The moment […]

Branding yourself online

Easy Internet Marketing Part 1: Online Forums

by Jacqueline Sinex
Monday, February 16th, 2009

Even the most unusual hobbies have community websites dedicated to connecting people with similar interests. Do some quick searching and you are bound to find at least one forum related to your industry – or better yet, related to your target audience. If you are selling baby products, then joining a forum dedicated to new […]

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