Posts Tagged How To

Reasons to Future Proof Your E-Commerce Website

Written by Ruth Hawk

Your e-commerce website is your company’s lifeblood. Through it, you earn the sales, brand recognition, and customers you need to thrive as a business. And that means that you cannot be satisfied with simply creating a look that looks and works great today. Called future proofing a website, taking steps to ensure that your site continues to keep up is important. Here are just a few reasons to build a site that is prepared to wow visitors, not just now but over the long term.

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Outdated Web Design Trends

Written by Ruth Hawk

When it comes to web design, best practices tend to come and go. Keeping up with these trends is important, because a fresh and modern website reflects positively on your business. Unfortunately, there are some trends that seem to persist despite being outdated or even counterproductive. The following are a few such practices that have outlived their usefulness. If one or more of them appear on your website, it might be time to consider a change.

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Web Design Tips for User Friendly Online Forms

Written by Ruth Hawk

Most websites have one or more forms that visitors can fill out to contact the business; sign up for emails, newsletters or magazines; purchase products and services; register to use the site, and more. While a reality of online business, forms can also be a bit tricky: Forms that visitors find unnecessary, too long, too complicated, too intrusive, or just plain annoying will quickly be rejected. It is possible to strike a middle ground where visitors willingly complete forms and companies get the information they need. The key is to develop the right web design for forms. Here are a few tips on creating user friendly forms that will improve rather than detract from the productiveness of your website.

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Questions Every Web Design Should Answer

Written by Ruth Hawk

Accessible and effective customer support is important in making sure that customers’ questions are answered and that they feel comfortable buying from your e-commerce website. However, one strategy websites should consider adopting is heading off many of those questions before they even arise with effective web design strategies.

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10 Tips for Creating a Useful FAQ Page

Written by Ruth Hawk

When it comes to answering potential customers’ questions about your e-commerce website’s products and services, an FAQ page can be a valuable asset. This list of commonly asked questions can alleviate people’s concerns about purchasing from you, tell them more about your brand, and support your other marketing and search engine optimization efforts. The key to taking advantage of the potential benefits of an FAQ page is to create one that is useful and accessible to your e-commerce website’s visitors. Here are 10 tips for doing just that.

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How to Improve the Web Design of Your Homepage

Written by Ruth Hawk

The homepage is almost always the most visited page on a website. Creating a more effective homepage, therefore, can improve the performance of your entire site. Use some of the following tips to improve the web design of your homepage.

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