Posts Tagged best practices for seo

4 Search Engine Optimization Benefits of Featured Snippets

Written by Ruth Hawk

Appearing above all of the organic search results, and therefore labeled “position zero” for search engine optimization purposes, the featured snippet pulls concise and organized information from one of the search results (usually one of the top 5 results) and displays it in a box just underneath the sponsored ads. As a result, capturing the featured snippet spot in the SERPs can be an SEO coup. But why is that the case, and why should you spend time and effort creating content that Google might find suitable for inclusion in this SERP feature? Here are just a few reasons.

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5 Reasons SEO Experts Can Be a Better Choice than DIY SEO

Written by Ruth Hawk

On the surface, DIY SEO seems appealing, particularly because it is less expensive than hiring SEO experts. However, SEO experts offer a number of advantages that often do not exist with DIY SEO. As a result, hiring SEO services is often the best approach for websites serious about improving their rankings in the search results.

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Dos and Don’ts of Search Engine Marketing

Written by Ruth Hawk

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

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SEO Trends and Observations from the Q1 SEO Checklist

Written by Jacqueline Sinex

Various changes are among us in the SEO world. It’s often difficult to keep up, even for professional SEO companies. In Google’s quest to feed the world with valuable content that will keep them recognized as the top search engine, rules get tougher on content providers. If you own a website, that means you. Mobile Responsive […]

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3 Common SEO Falsehoods

Written by Jacqueline Sinex

Since the mid 90’s, we have turned to search engines to locate information.  And since the birth of Google in 1998, our culture has transformed at an exceptional rate into a global population reliant on Internet to find businesses.  It is essential for businesses to implement an SEO strategy to ensure their visibility on search […]

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