SEM Category

Are Keywords Still Important for SEO?

by Ruth Hawk
Monday, October 21st, 2019

Back in the early days of search, keywords were the heart and soul of search engine optimization. Filling content with the right search terms was an almost guaranteed way of drawing in visitors and making money off of your site. Today, some argue, keywords are no longer necessary. Google’s algorithm is so advanced that it […]

Magic 8-Ball

Search Marketing and ROI: Facts and Figures to Support Its Profitability

by Ruth Hawk
Thursday, October 17th, 2019

If you are spending money on digital ads, it is very important that your ads earn you a satisfactory ROI. Can search marketing deliver?

Google M-n-Ms

Should You Bid on Branded Terms for Search Engine Marketing in Texas?

by Ruth Hawk
Wednesday, February 6th, 2019

When it comes to building your online presence, you have two main options: Search Engine Optimization and Search Engine Marketing, also known as PPC advertising. While search engine optimization is generally “free” (besides the time and manpower it requires), search engine marketing requires a financial investment from businesses.  At itR

Marketing Strategy Computer on table

10 Things that Google Discontinued

by Ruth Hawk
Friday, October 26th, 2018

On October 8, Google announced that it would shutter its social media channel Google+ in 2019, after revelations that Google+ had left users’ personal data vulnerable to hackers. And here are some ways this may impact your web design. While Google has gained a reputation for its wildly successful endeavors, including Google Hangouts, Gmail, Google

Google Plus

Search Engine Optimization and Search Engine Marketing: 5 Main Differences

by Ruth Hawk
Monday, August 7th, 2017

For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work bes

Search Engine Marketing Techniques to Maximize Conversions

by Ruth Hawk
Friday, March 10th, 2017

Search engine marketing has an important role to play in supporting the online marketing efforts of businesses. With the right techniques, you can maximize conversions and minimize the cost of running your SEM campaign. Here are a few of those techniques.

Working desk showing seo, sem, ppc plan

Link Building is Still Relevant in SEO

by Jacqueline Sinex
Friday, August 12th, 2016

You may think it's old school, but link building is still relevant in today's modern web economy and it should be in your SEO strategy.

link building

6 Search Engine Marketing Mistakes to Avoid

by Ruth Hawk
Tuesday, July 26th, 2016

Search engine marketing using PPC (pay-per-click) advertising, is a valuable strategy for getting your website in front of potential customers. When conducted effectively, PPC campaigns can get your advertisements placed at the top or sides of the search results for certain keywords. Here are a few common PPC mistakes that you should try to avoid.

Search Engine Marketing Mistakes