SEM Category

Search Engine Marketing Techniques to Maximize Conversions

Written by Ruth Hawk

Search engine marketing has an important role to play in supporting the online marketing efforts of businesses. With the right techniques, you can maximize conversions and minimize the cost of running your SEM campaign. Here are a few of those techniques.

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Posted in : Marketing,SEM
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Link Building is Still Relevant in SEO

Written by Jacqueline Sinex

You may think it’s old school, but link building is still relevant in today’s modern web economy and it should be in your SEO strategy.

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6 Search Engine Marketing Mistakes to Avoid

Written by Ruth Hawk

Search engine marketing using PPC (pay-per-click) advertising, is a valuable strategy for getting your website in front of potential customers. When conducted effectively, PPC campaigns can get your advertisements placed at the top or sides of the search results for certain keywords. Here are a few common PPC mistakes that you should try to avoid.

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How SEO and PPC Work Together

Written by Ruth Hawk

Search engine optimization and pay-per-click advertising are two different approaches to improving your website’s visibility in the search results, a common practice known as Search Engine Marketing (or SEM). SEO uses strategies to get your web pages to appear high up in the organic search results (results that Google deems bidding on relevant to the […]

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Analyzing Your SEO Campaign: Determining Its Value

Written by Ruth Hawk

Businesses live and die by their ability to turn a profit. That is why, as a business owner, you need to keep careful track of the profitability of every marketing effort you make. Tracking conversions and sales, calculating ROI, and adjusting your efforts to maximize profit and minimize costs is essential if you are to […]

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Dos and Don’ts of Search Engine Marketing

Written by Ruth Hawk

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

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