SEM Archives

Search Engine Optimization and Search Engine Marketing: 5 Main Differences

by Ruth Hawk
Monday, August 7th, 2017

For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work bes

Search Engine Marketing Techniques to Maximize Conversions

by Ruth Hawk
Friday, March 10th, 2017

Search engine marketing has an important role to play in supporting the online marketing efforts of businesses. With the right techniques, you can maximize conversions and minimize the cost of running your SEM campaign. Here are a few of those techniques.

Link Building is Still Relevant in SEO

by Jacqueline Sinex
Friday, August 12th, 2016

You may think it's old school, but link building is still relevant in today's modern web economy and it should be in your SEO strategy.

6 Search Engine Marketing Mistakes to Avoid

by Ruth Hawk
Tuesday, July 26th, 2016

Search engine marketing using PPC (pay-per-click) advertising, is a valuable strategy for getting your website in front of potential customers. When conducted effectively, PPC campaigns can get your advertisements placed at the top or sides of the search results for certain keywords. Here are a few common PPC mistakes that you should try to avoid.

How SEO and PPC Work Together

by Ruth Hawk
Monday, May 16th, 2016

Search engine optimization and pay-per-click advertising are two different approaches to improving your website’s visibility in the search results, a common practice known as Search Engine Marketing (or SEM). SEO uses strategies to get your web pages to appear high up in the organic search results (results that Google deems bidding on relevant to t

Analyzing Your SEO Campaign: Determining Its Value

by Ruth Hawk
Monday, April 11th, 2016

Businesses live and die by their ability to turn a profit. That is why, as a business owner, you need to keep careful track of the profitability of every marketing effort you make. Tracking conversions and sales, calculating ROI, and adjusting your efforts to maximize profit and minimize costs is essential if you are to […]

Do’s and Don’ts of Search Engine Marketing

by Ruth Hawk
Monday, December 21st, 2015

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

How to Use Your Website to Establish Thought Leadership in Your Field

by Ruth Hawk
Friday, November 6th, 2015

Thought leadership is an important concept for businesses looking to build brand awareness and attract customers.

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