SEM Category

How SEO and PPC Work Together

by Ruth Hawk
Monday, May 16th, 2016

Search engine optimization and pay-per-click advertising are two different approaches to improving your website’s visibility in the search results, a common practice known as Search Engine Marketing (or SEM). SEO uses strategies to get your web pages to appear high up in the organic search results (results that Google deems bidding on relevant to t

Analyzing Your SEO Campaign: Determining Its Value

by Ruth Hawk
Monday, April 11th, 2016

Businesses live and die by their ability to turn a profit. That is why, as a business owner, you need to keep careful track of the profitability of every marketing effort you make. Tracking conversions and sales, calculating ROI, and adjusting your efforts to maximize profit and minimize costs is essential if you are to […]

Dos and Don’ts of Search Engine Marketing

by Ruth Hawk
Monday, December 21st, 2015

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

How to Use Your Website to Establish Thought Leadership in Your Field

by Ruth Hawk
Friday, November 6th, 2015

Thought leadership is an important concept for businesses looking to build brand awareness and attract customers.

The Difference Between Online Marketing and Sales Conversion

by Jacqueline Sinex
Wednesday, October 21st, 2015

Online marketing is not the same as online sales. It's part of the path to get there.

The Challenges We Face in Online Marketing

by Jacqueline Sinex
Tuesday, October 6th, 2015

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence.┬áIt really doesn’t matter what kind of business you are in […]

What is Online Marketing?

by Jacqueline Sinex
Tuesday, September 8th, 2015

Ten years ago, when Google was still a rising star, online marketing was simpler. So what is online marketing like today?

Is Search Engine Advertising Right For My Business?

by Jacqueline Sinex
Friday, August 7th, 2015

To determine which of these types of online marketing is the best fit for your business (or if maybe both are a good fit), it is important to understand how they work and the differences.