SEM Category

Dos and Don’ts of Search Engine Marketing

Written by Ruth Hawk

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

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How to Use Your Website to Establish Thought Leadership in Your Field

Written by Ruth Hawk

Thought leadership is an important concept for businesses looking to build brand awareness and attract customers.

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The Difference Between Online Marketing and Sales Conversion

Written by Jacqueline Sinex

Online marketing is not the same as online sales. It’s part of the path to get there.

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The Challenges We Face in Online Marketing

Written by Jacqueline Sinex

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence.┬áIt really doesn’t matter what kind of business you are in […]

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What is Online Marketing?

Written by Jacqueline Sinex

Ten years ago, when Google was still a rising star, online marketing was simpler. So what is online marketing like today?

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Is Search Engine Advertising Right For My Business?

Written by Jacqueline Sinex

To determine which of these types of online marketing is the best fit for your business (or if maybe both are a good fit), it is important to understand how they work and the differences.

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