SEM Category

The Difference Between Online Marketing and Sales Conversion

by Jacqueline Sinex
Wednesday, October 21st, 2015

Online marketing is not the same as online sales. It's part of the path to get there.

Business Advantage and Sales

The Challenges We Face in Online Marketing

by Jacqueline Sinex
Tuesday, October 6th, 2015

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence. It really doesn’t matter what kind of business you are in […]

Web Marketing Segmentation

What is Online Marketing?

by Jacqueline Sinex
Tuesday, September 8th, 2015

Ten years ago, when Google was still a rising star, online marketing was simpler. So what is online marketing like today?

Internet

Is Search Engine Advertising Right For My Business?

by Jacqueline Sinex
Friday, August 7th, 2015

To determine which of these types of online marketing is the best fit for your business (or if maybe both are a good fit), it is important to understand how they work and the differences.

search engine advertising

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