keywords Category

An SEO Glossary for Beginners

by Ruth Hawk
Wednesday, August 16th, 2017

If you want to gain a better understanding of search engine optimization and the impact it might have on your website, your first step should be to familiarize yourself with the most basic and commonly used terms. These terms will give you a foundation upon which you can build once you hire a search engine optimization service to help you craft an effec

5 Reasons SEO Experts Can Be a Better Choice than DIY SEO

by Ruth Hawk
Monday, May 8th, 2017

On the surface, DIY SEO seems appealing, particularly because it is less expensive than hiring SEO experts. However, SEO experts offer a number of advantages that often do not exist with DIY SEO. As a result, hiring SEO services is often the best approach for websites serious about improving their rankings in the search results.

How to Do Keyword Research

by Ruth Hawk
Monday, January 16th, 2017

Keyword research is an important step in setting up a successful search engine optimization campaign. By learning how to brainstorm, research, and evaluate keywords, you can more successfully choose keywords that will contribute to your website's success.

Online Marketing: Four Qualities of Effective Keywords

by Ruth Hawk
Wednesday, December 9th, 2015

In order to help your web pages stand out, you need to choose certain keywords around which to create your content. How do you identify effective keywords?

effective keywords

Why Is Content So Important for SEO?

by Lizzy Cederberg
Wednesday, March 11th, 2015

This is a question we get asked a lot – why does content matter so much? The truth is, it matters because search engines care about it.

business blogging and websites

The Value of SEO Campaigns

by Marketing Editor
Thursday, February 10th, 2011

The other day as I was browsing the internet, I came across some very interesting statistics about the effectiveness of SEO campaigns. According to various articles that I had read online, approximately 60% of search engine users click on a link that is on the first page. Meaning, unless your site is listed on that […]

SEO chart - search engine traffic