Posts Tagged ecommerce

Tips for Creating a Compelling About Us Page for Your E-Commerce Website

Written by Ruth Hawk

Next to the home page, the About Us page is one of the most visited web pages on any website. At the same time, businesses sometimes feel intimidated by the prospect of putting together an About Us page. However, the potential benefits of a well-crafted About Us page make the effort worth it. To help you get started, and to remove some of the mystique surrounding a great About Us page, what follows are some tips for creating a compelling page for your e-commerce website.

Read more

How to Show Compelling Products on Your Website

Written by Jacqueline Sinex

During busy shopping seasons, you want to maximize your website’s selling potential as much as possible. How can you make your products more compelling to visitors?

Read more

Selling Services with a Long Buying Cycle on Websites

Written by Jacqueline Sinex

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle.  By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]

Read more

What Merchants Want in E-commerce

Written by Jacqueline Sinex

Over the years, I have had a lot of conversations about e-commerce.  Most of these conversations start out with a merchant (a business trying to sell something) expressing a desire to sell online, but having no grasp of where to start.  They just know they want to sell products. So then we start talking about […]

Read more

E-commerce: 4 Follow Up Marketing Tips

Written by Jacqueline Sinex

When you have an e-commerce site, you have ample opportunities to re-market to your customer base.  Maybe you didn’t know it, but there are several of these opportunities right at your finger tips. 1. Product reminders. Some shopping carts come equipped with this feature, such as Zen Cart.  After the checkout process is complete, the […]

Post tags : ,
Read more

E-commerce: Getting Your Sales On

Written by Jacqueline Sinex

So now your e-commerce website is done and launched.  Congratulations! Oh, but wait a minute – you need orders? Yes, that’s right, the Internet is a beautiful thing, but it isn’t a leprechaun.  You have to market your website to bring traffic to it, and you need to pay attention to certain things to convert […]

Read more