Posts Tagged ecommerce

E-Commerce Website Payment Tips

Written by Ruth Hawk

When it comes to the sales cycle, the payment process is the last, and most critical, step because it is the point at which the customer commits to spending money with your business. As a result, the point of payment on an e commerce website needs to be carefully crafted. It needs to present a smooth, reassuring, and focused way for customers to complete their purchase. As a result, the type of payment options you offer, and the security that they provide customers, are critical to maximizing the number of sales your custom e-commerce website delivers.

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Posted in : Austin Web Design
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10 Checkout Tips for Improving Conversions on Your Custom E-Commerce Website

Written by Ruth Hawk

As the owner of an e-commerce website, you know how important the checkout process is, because it is the point at which the customer converts from merely being interested in your merchandise to actually committing to a sale. However, did you know that the checkout process is also one of the times that you are most likely to lose a sale? For example, shopping cart abandonment in the first quarter of 2017 was about 75 percent globally.
That is a staggering amount of potential business lost.

The key to cutting down on your abandonment rate and taking advantage of this potential business is to create a checkout process for your custom e-commerce website that caters to your customers’ needs and expectations.

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Black Friday/Cyber Monday 2017: What It Looked Like and What It Means for E-Commerce Websites

Written by Ruth Hawk

By any measure, Black Friday/Cyber Monday 2017 (Also known as BFCM, or simply Cyber Week), was a success. More items were purchased, more total sales were accrued, and profits grew more significantly than at any other point in the history of the week. Here is a look at some of the most important statistics and insights to be gained by e-commerce websites regarding BFCM.

Posted in : E-commerce,How To
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5 Tips for Creating Effective Holiday Landing Pages

Written by Ruth Hawk

When it comes to holiday marketing, landing pages are an invaluable aspect of your e-commerce website. Not only do they serve as the place where visitors land after clicking on your email links, organic search results, and targeted holiday promotions, but they also serve as the first impression most of these visitors will have of your website.

As a result, your holiday landing pages must be designed to (1 Make a positive impression and (2 Drive conversions. While effective landing pages are important all year, there are a few steps you can take to strengthen those pages specifically for the holiday shopping season. What follows is a look at a few tips for sprucing up the messaging and web design of your holiday landing pages.

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10 Tips for Creating a Useful FAQ Page

Written by Ruth Hawk

When it comes to answering potential customers’ questions about your e-commerce website’s products and services, an FAQ page can be a valuable asset. This list of commonly asked questions can alleviate people’s concerns about purchasing from you, tell them more about your brand, and support your other marketing and search engine optimization efforts. The key to taking advantage of the potential benefits of an FAQ page is to create one that is useful and accessible to your e-commerce website’s visitors. Here are 10 tips for doing just that.

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Tips for Creating a Compelling About Us Page for Your E-Commerce Website

Written by Ruth Hawk

Next to the home page, the About Us page is one of the most visited web pages on any website. At the same time, businesses sometimes feel intimidated by the prospect of putting together an About Us page. However, the potential benefits of a well-crafted About Us page make the effort worth it. To help you get started, and to remove some of the mystique surrounding a great About Us page, what follows are some tips for creating a compelling page for your e-commerce website.

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