Posts Tagged ecommerce

Black Friday/Cyber Monday 2017: What It Looked Like and What It Means for E-Commerce Websites

Written by Ruth Hawk

By any measure, Black Friday/Cyber Monday 2017 (Also known as BFCM, or simply Cyber Week), was a success. More items were purchased, more total sales were accrued, and profits grew more significantly than at any other point in the history of the week. Here is a look at some of the most important statistics and insights to be gained by e-commerce websites regarding BFCM.

Posted in : E-commerce,How To
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5 Tips for Creating Effective Holiday Landing Pages

Written by Ruth Hawk

When it comes to holiday marketing, landing pages are an invaluable aspect of your e-commerce website. Not only do they serve as the place where visitors land after clicking on your email links, organic search results, and targeted holiday promotions, but they also serve as the first impression most of these visitors will have of your website.

As a result, your holiday landing pages must be designed to (1 Make a positive impression and (2 Drive conversions. While effective landing pages are important all year, there are a few steps you can take to strengthen those pages specifically for the holiday shopping season. What follows is a look at a few tips for sprucing up the messaging and web design of your holiday landing pages.

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10 Tips for Creating a Useful FAQ Page

Written by Ruth Hawk

When it comes to answering potential customers’ questions about your e-commerce website’s products and services, an FAQ page can be a valuable asset. This list of commonly asked questions can alleviate people’s concerns about purchasing from you, tell them more about your brand, and support your other marketing and search engine optimization efforts. The key to taking advantage of the potential benefits of an FAQ page is to create one that is useful and accessible to your e-commerce website’s visitors. Here are 10 tips for doing just that.

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Tips for Creating a Compelling About Us Page for Your E-Commerce Website

Written by Ruth Hawk

Next to the home page, the About Us page is one of the most visited web pages on any website. At the same time, businesses sometimes feel intimidated by the prospect of putting together an About Us page. However, the potential benefits of a well-crafted About Us page make the effort worth it. To help you get started, and to remove some of the mystique surrounding a great About Us page, what follows are some tips for creating a compelling page for your e-commerce website.

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How to Show Compelling Products on Your Website

Written by Jacqueline Sinex

During busy shopping seasons, you want to maximize your website’s selling potential as much as possible. How can you make your products more compelling to visitors?

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Selling Services with a Long Buying Cycle on Websites

Written by Jacqueline Sinex

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle.  By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]

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