Small Business Archives

Why You Should Design Your Website With Customers In Mind

by Lizzy Cederberg
Friday, October 5th, 2012

Since its launch in September, the new Apple Maps app has come under fire from just about everyone. So much so that Apple CEO Tim Cook had to issue a formal apology about the failure of the new product. “We are extremely sorry for the frustration this has caused our customers and we are doing […]

Exploring Other Means of Social Media and the Potency of Images

by Brian Disbot
Thursday, August 23rd, 2012

Social media has become a cliché term. We experience it almost every day, whether actively interacting on Facebook or Twitter. Many business and entrepreneurial writers claim that social media is the way to your customer’s heart, but this notion has been debated to wits-end. However, what has not become run-of-the-mill is the way in which [&hellip

Look for Green Grass in Your Own Yard

by Jacqueline Sinex
Thursday, August 23rd, 2012

Ever heard, “The grass is always greener on the other side?” A lot of people think that way, and those people may find themselves chronically dissatisfied. This can also be true in websites, as many business owners are constantly nit-picking at their own web design, their own content, and comparing to competitor websites. Shouldn’t yo

Descriptive Page Titles

by Jacqueline Sinex
Thursday, July 26th, 2012

Are your page titles boring? More importantly, are you missing opportunities by having generic, boring page titles and links? We all recognize About Us by now. Most websites have an “about” section. And you should. But is there another more engaging title that could do all these things: Tell your readers who you are. Tell […]

To Pal or Not to Pal: Should I Use PayPal On My Website?

by Jacqueline Sinex
Monday, June 4th, 2012

First, let me just say there is not really one “PayPal” anymore. Over the years, PayPal has become the owner of many different types of solutions, so sometimes when a person says “PayPal” they mean the standard free account you can pay for small things with, and sometimes they mean one of the payment gateways […]

E-Commerce: 4 Follow Up Marketing Tips

by Jacqueline Sinex
Saturday, October 15th, 2011

When you have an e-commerce site, you have ample opportunities to re-market to your customer base. Maybe you didn’t know it, but there are several of these opportunities right at your fingertips. 1. Product reminders. Some shopping carts come equipped with this feature, such as Zen Cart. After the checkout process is complete, the confirmation

Learning from a Legend

by Lanie Crow
Thursday, October 6th, 2011

iThink you have heard the news. Yesterday the world lost a visionary business and technology leader. If you have any doubt as to Steve Jobs’s influence on the world today, try reading that first sentence again. In tribute, let’s look at a few lessons business owners can learn from Mr. Jobs: Think Different, Act Different […]

A Happy Internet: E-Receipts

by Jacqueline Sinex
Monday, August 22nd, 2011

We like to talk about “going green”. People, as well as companies, are hunting for ways to save the environment, save money, and be more “green”. I have always thought that it seems wasteful to print out so many paper receipts at retail stores. Especially the longer than necessary receipts I get from the pharmacy […]

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