Small Business Archives

5 Reasons to Hire a Professional Web Designer

by Jacqueline Sinex
Tuesday, December 11th, 2012

With a new year comes business planning, and marketing yourself online should be part of that plan. Make part of your plan to hire a professional web designer to help you execute your vision. Here are 5 reasons to hire a web design professional rather than try to tackle building a website yourself. 1. Brand […]

4 More Ways to Build Trust in an E-Commerce Website

by Jacqueline Sinex
Sunday, December 2nd, 2012

In my blog 4 Ways to Convince People to Buy From Your Online Store, I touched on good web design, clear pricing, payment gateway seals, and testimonials. In this blog, I will share 4 more ways to strengthen your online store conversion. 1. Video. I briefly mentioned this in my earlier article. Video is a […]

4 Ways to Convince People to Buy From Your Online Store

by Jacqueline Sinex
Monday, November 26th, 2012

By now, we all know the Internet is not just a fad. The number of e-commerce websites grows every day. This means that even in a niche market, there is a chance that your competitors are also selling online. With this saturation, consumers are also often overwhelmed and concerned about issues like fraud or security. […]

Exploring Other Means of Social Media and the Potency of Images

by Brian Disbot
Thursday, August 23rd, 2012

Social media has become a cliché term. We experience it almost every day, whether actively interacting on Facebook or Twitter. Many business and entrepreneurial writers claim that social media is the way to your customer’s heart, but this notion has been debated to wits-end. However, what has not become run-of-the-mill is the way in which [&hellip

Look for Green Grass in Your Own Yard

by Jacqueline Sinex
Thursday, August 23rd, 2012

Ever heard, “The grass is always greener on the other side?” A lot of people think that way, and those people may find themselves chronically dissatisfied. This can also be true in websites, as many business owners are constantly nit-picking at their own web design, their own content, and comparing to competitor websites. Shouldn’t yo

Descriptive Page Titles

by Jacqueline Sinex
Thursday, July 26th, 2012

Are your page titles boring? More importantly, are you missing opportunities by having generic, boring page titles and links? We all recognize About Us by now. Most websites have an “about” section. And you should. But is there another more engaging title that could do all these things: Tell your readers who you are. Tell […]

To Pal or Not to Pal: Should I Use PayPal On My Website?

by Jacqueline Sinex
Monday, June 4th, 2012

First, let me just say there is not really one “PayPal” anymore. Over the years, PayPal has become the owner of many different types of solutions, so sometimes when a person says “PayPal” they mean the standard free account you can pay for small things with, and sometimes they mean one of the payment gateways […]

E-Commerce: 4 Follow Up Marketing Tips

by Jacqueline Sinex
Saturday, October 15th, 2011

When you have an e-commerce site, you have ample opportunities to re-market to your customer base. Maybe you didn’t know it, but there are several of these opportunities right at your fingertips. 1. Product reminders. Some shopping carts come equipped with this feature, such as Zen Cart. After the checkout process is complete, the confirmation

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