Small Business Archives

Stop Telling People You Don’t Need a Website: 4 Online Business Lessons

by Jacqueline Sinex
Wednesday, April 30th, 2014

There are certainly a variety of ways that companies design and use websites. This will vary by industry, audience, and what the fulfillment process is for providing a product or service to that audience. There are unique businesses that sell a specialized service or a more complex product that requires a lot of relationship building […]

website refusal and discouraging web traffic

5 Ways Your Business Website Can Be Better Today

by Lizzy Cederberg
Wednesday, February 12th, 2014

A business website should above all be informative and easy for visitors to understand. It needs to have a homepage, an about page, a contact page, and some pages that explain specific services or products. Many business websites end there, but adding a few other features and pages can take your site from good to […]

Online Strategies for Experts and Presenters

by Jacqueline Sinex
Tuesday, February 11th, 2014

Painting Yourself as the Brand & Getting More From Your Website Individuals who offer a professional service that revolves around them as a brand have some unique website needs. Putting the Personality Into the Website Design Even when there is a business entity with a company name, the true brand is the individual. The moment […]

Selling Services with a Long Buying Cycle on Websites

by Jacqueline Sinex
Tuesday, January 21st, 2014

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle. By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]

Using Press Releases in Online Marketing

by Lizzy Cederberg
Monday, January 20th, 2014

Businesses looking to increase sales need to draw in more potential customers. How can press releases help? Today one of the most effective ways to do so is through online marketing. Word of mouth recommendations and print ads can only take you so far, as more and more people prefer to do research online before […]

WEBii Company History Highlights

by Jacqueline Sinex
Friday, January 3rd, 2014

How well do you know WEBii? After 18 years of service, we have a lot to be proud of. Check out our SlideShare presentation for a little history lesson. The History of WEBii: A Company Timeline from Jacqueline Sinex

Social Media Tips for Business (Part 2)

by Alan Safai
Wednesday, December 11th, 2013

Read Alan’s part 1 article here. Here are some more things to think about when managing your business on social media. 3. Be in touch. I recently checked the Samsung Twitter feed and found that they respond to their followers’ tweets. Samsung? That enormous tech company with all the billboards we see everywhere? Those guys? […]

How to Avoid the Site Traffic Drop During the Holidays

by Lizzy Cederberg
Wednesday, November 20th, 2013

You may have heard that decreases in website traffic during the holiday season are inevitable unless you are talking about an e-commerce site. People are on vacation or spending time with family and friends, which means not browsing the Web, right? Studies are now showing that this is not necessarily the case, and there are ways […]

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