Web Design Resource Category

5 Pages Most Web Designs Should Include (That You May Not Have Thought of)

by Ruth Hawk
Wednesday, April 11th, 2018

Whether people realize it or not, they expect to find certain pages on all of the websites they visit. For example, 52 percent of people who end up on a company's homepage go looking for an About Us page (and more than 80 percent of them expect to find it off the homepage, in case you were wondering where to put it). And most people would be a little con

Tips for a Web Design that Is Customer Support Friendly

by Ruth Hawk
Tuesday, March 20th, 2018

Customers can be skittish when it comes to making a purchase. An unanswered question, an unsatisfactory checkout process, a second or two of extra page load time, and they can be off to another website, and you can be out a sale. That is why customer support is so important: It allows you to connect with customers at the critical juncture when they have

4 Concerns Regarding Single Page Web Design

by Ruth Hawk
Monday, March 12th, 2018

With single page websites gaining popularity as one of this year's major web development trends, it may be tempting to adopt the practice for your own website. There is, after all, no denying the beauty of most of these sites, and their mobile friendliness is a great advantage. However, single page web design has a number of drawbacks that make it a less

Post-Holiday Web Design Tips that Can Help You Boost Sales

by Ruth Hawk
Thursday, December 28th, 2017

The post-holiday sales lull is infamous among retailers. The profitable buying frenzy of November and December turns into a very quiet few months as consumers recover from their holiday spending and stay indoors thanks to colder weather. Addressing the holiday lull across all of your marketing efforts is often the best approach to boosting sales between

Web design on laptop

When Breaking Web Design Rules Might Work for You

by Ruth Hawk
Tuesday, May 30th, 2017

Web design has evolved as quickly as has the Internet as a whole. Along with that development has come certain rules, or best practices, that have proven themselves useful in guiding the development of appealing and effective websites. However, occasionally, as the saying goes, rules are meant to be broken, and occasionally, great web design comes when t

Web Design Desktop

Dress Up Your Custom Web Design: The Use of Color in Communicating Your Message

by Ruth Hawk
Monday, May 22nd, 2017

Because color is so ubiquitous, its importance is often overlooked when it comes to web design. However, color is actually one of the most effective elements of custom web design. While there are as many ways to use color in web design as there are web pages, there are a few tips, tricks, and psychological facts that can help guide you toward more visual

Elements of a Web Design that Foster Learning

by Ruth Hawk
Friday, October 7th, 2016

75% of companies offer some kind of online instruction for their employees, and millions of students are online.

How to Simplify Your Web Design

by Ruth Hawk
Thursday, September 22nd, 2016

  Simplicity in web design wins customers. A 2012 study by Google revealed that complex web designs yielded fewer conversions than did simple web designs. In fact, the simpler the website, the more conversions that website earned. And, the more complex the website, the fewer the conversions it earned. People respond to simplicity because it [&hellip