SEO Archives

Using Press Releases in Online Marketing

by Lizzy Cederberg
Monday, January 20th, 2014

Businesses looking to increase sales need to draw in more potential customers. How can press releases help? Today one of the most effective ways to do so is through online marketing. Word of mouth recommendations and print ads can only take you so far, as more and more people prefer to do research online before […]

An SEO Action Plan for the New Year

by Jacqueline Sinex
Thursday, December 12th, 2013

Can you believe that 2014 is already upon us? And you still haven’t finished your website marketing goals? Never fear, I have a remedy. As you gear up to make 2014 great for your business, you will need a plan. You want to ensure a maximum ROI in your marketing efforts, and you are “pretty […]

Does Changing My Domain Name Affect SEO?

by Jacqueline Sinex
Friday, December 6th, 2013

When your business expands, adds a new partner, or undergoes a brand change, you may decide to adopt a new domain name. You should definitely register the new domain name so that it properly represents your business. And you should utilize that domain name. What you should not do, however, is jump to reconfigure your […]

How Many Chickens Does it Take to Optimize a Website?

by Jacqueline Sinex
Friday, October 11th, 2013

It is 2013, and more business owners are waking up to the reality that website marketing is not going out of fashion. Some professionals may have wondered if their web presence was important a few years ago, perhaps thinking that their industry or audience type was not “Internet savvy”. But today, we know that websites […]

How to Check Referral Traffic from a Specific Site

by Jacqueline Sinex
Tuesday, August 13th, 2013

It is helpful to understand which websites are your best partners for referral traffic. If you have a strong SEO plan, you are probably guest blogging and sharing informative content on other websites and social media channels. Want to check how much traffic a specific blog article is sending you? Do this in just a […]

Is Mobile-Friendly Design Important for My Business?

by Jacqueline Sinex
Wednesday, July 24th, 2013

How much does it affect your business when your website was designed with only desktop computer screens in mind? Does it even matter? The answer to this relies on a few factors, including your industry and audience type. The most important metric to know is simply How many of your visitors are using mobile devices to […]

Why Your Perfect Domain Name is No Longer As Valuable

by Jacqueline Sinex
Tuesday, June 11th, 2013

You have a great business selling shoes in Nowhereville. You search the web and find out ShoesNowhereville.com is available! You can’t believe it, and start shaking with excitement. But wait… before you lean your online marketing on what seems like a perfect domain name. Google made a significant update known as the “exact match dom

Adding Case Studies to Your Website

by Jacqueline Sinex
Monday, April 22nd, 2013

Case studies are a powerful tool for business. A good case study is basically a testimonial coupled with an explanation of what you do. If you are a service business, or in a business-to-business industry, it can be difficult to convey to prospects what they will get and how they will benefit from being your […]

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