Online Mascots

By Jacqueline Sinex, Wednesday, September 9, 2009
Mascot Image
Photo by Leqi Wang on Unsplash

As more of your competitors venture onto the Web, you may be searching for ways to stand out from the crowd. One way that companies are connecting with their audiences is through a “mascot”.

Your mascot may be a completely fictional character illustration that represents your product or service. Many well-known organizations from Jack-in-the-Box to sports teams have used fictional characters to deliver their message to the customer.

Alternatively, you might use an actual company representative like your CEO to offer personal welcome messages, video intros, and other campaign messages.

Finally, there are a growing number of professional services offering interactive video features in which a hired model “walks” onto your website to welcome you or to point you to a specific product. This may be an affordable way to increase awareness about your site and interact with your customers without redesigning your entire business brand.

Posted in: Austin Web Design, Marketing, WWW Learning Center

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