Blog

6 Benefits of Custom Application Development

by Ruth Hawk
Wednesday, September 26th, 2018
custom tailoring solutions

A custom web design project often requires custom application development. Everything from registration forms to shopping carts and online learning systems need to be stamped with your company’s unique brand and created to fit your process. Here are just a few reasons to consider custom development for your next website project. Custom application development allows […]

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Why It’s More Important Than Ever To Care About Mobile Web Design: The Mobile-First Shift

by Jacqueline Sinex
Wednesday, September 19th, 2018

You may have noticed that you recently received notifications from your Google Search Console that your site has been updated to mobile-first indexing. If you were not already thinking about your website’s mobile experience, this is a big clue that you need to get on board. The reason for this shift is that the monster of all search engines now recognizes that mobile searchers represent the majority of their users. Search engines always have a goal to serve the best information to their users. To do that, they need to consider the devices they are using and how they are searching for the information.

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Must-Have Search Engine Optimization Skills

by Ruth Hawk
Tuesday, September 18th, 2018

Some business owners mistakenly try to treat search engine optimization as a skill they can pick up in a weekend of study or a free online class. The reality, however, is that SEO is a field of expertise that requires full time professional commitment from experts. And when you start looking for SEO experts to help you build the online visibility of your website, you need to find those who have the right skill sets to get the job done. What follows is a look at what the most important skill sets are and how to find a professional who has the right ones for your SEO needs.

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Web Design Tips for Compelling Blog Content

by Ruth Hawk
Tuesday, September 4th, 2018

Creating and maintaining a blog can be an excellent way to support your search engine optimization efforts, build brand awareness, and establish your business as a leader in your industry. However, a blog only works if people actually read it. And people will only read your blog if they find it visually appealing and easy to digest once they land on that section of your website. To help you build blog content that is visually compelling, here are a few web design tips.

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Why Search Engine Optimization Brings in Qualified Traffic

by Ruth Hawk
Monday, August 27th, 2018
Search engine results

Search engine optimization, also known as SEO, is a well-established strategy for improving your site’s rankings in online search results and earning your website more traffic. With 91% of all website traffic coming from links on the first page of the search results, it is clearly important to get your website in front of search engine users. However, one of the most important benefits of this marketing strategy is the fact that the web traffic it generates tend to be qualified leads who are easier to convert and more likely to engage with your business. Why does SEO provide such high quality traffic? Here are a few reasons.

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Homepage Web Design Tips for a Compelling Look

by Ruth Hawk
Tuesday, August 21st, 2018
Homepage web design tips

Your homepage must be a compelling entryway to further engagement with your brand. As a result, a compelling web design is critical for the homepage. Here are a few basic best practices for creating a look that encourages further interaction with your brand.

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User Experience Tips for a More Engaging Web Design

by Ruth Hawk
Thursday, August 16th, 2018
Website user design

In some ways, the marker of a successful web design is the impression it makes on the site’s visitors. If they are happy, engaged, and taking action as a result of your web pages, than it is likely you have found the right look for your business. As a result, crafting an engaging user experience is important. By transforming a site from just being beautiful to being both beautiful and functional, you are likely to see an increase in traffic flow, conversions, and engagement.

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A Website Redevelopment Check List

by Jacqueline Sinex
Wednesday, August 15th, 2018
launching websites

So, you’re developing a new website? Congratulations! But also – brace yourself! Maintaining and upgrading your website is important for all businesses and organizations, but it is also a process. When your project involves changing platforms or moving to a new provider, there are some delicate aspects to consider. This is a check list of […]

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