What to Know About Leveraging AI for SEO

by Megan Marshall
Tuesday, February 14th, 2023

Lately, there have been so many conversations involving artificial intelligence (AI). AI consists of technologies like natural language processing and machine learning. By finding patterns in data, AI is able to make predictions and learn from its own successes and failures. It is becoming more sophisticated, with technologies being able to perform cogni

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Google Analytics 4: The New Wave of Website Performance Tracking

by Megan Marshall
Tuesday, February 7th, 2023

Perhaps you have heard of Google Analytics. You may have even already used it to track your website activity. This is Google’s free service that provides you with an in-depth analysis of who is visiting your website. You get to see what your most popular web pages are, where your traffic is coming from, and […]

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Is Apple Developing a Search Engine?

by Megan Marshall
Tuesday, January 31st, 2023

It might not surprise you to learn that Google has over 84% of the search engine market share. After all, the phrase “Google it” has become synonymous with “look it up online.” The second biggest search engine is Bing, coming in at just under 9% of the share worldwide. With this in mind, Google is […]

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Ways that Your Business Can Give Back to Your Community

by Megan Marshall
Tuesday, January 24th, 2023

Promoting a positive brand image is the key to your success. A big part of this is corporate social responsibility (CSR). CSR is an incredibly impactful business remodel. It holds you accountable in various aspects of society, broken into the pillars of philanthropic, ethical, financial, and environmental. You are able to engage in any or […]

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Increase Brand Awareness with User-Generated Content

by Megan Marshall
Tuesday, January 17th, 2023

As a business owner, your goal is for your target audience to know your name. But given how many businesses are going after the same audience, it can be a challenge to stand out from the rest. By taking extra steps toward achieving brand awareness, you will differentiate yourself from your competitors. And brand awareness […]

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