Digital Marketing Archives

How To Write Content Geared Toward AI Search

by Aimee Johnson
Friday, October 10th, 2025

Best practices for content optimization are ever changing. Gone are the days of keyword stuffing to ensure your content ranks on Google’s algorithms. But you may be wondering exactly how to craft your content in a way that ensures visibility. To understand, you must first understand exactly how current google algorithms sort, filter, and rank […

Searching optimization concept binoculars image about AI search

Competitive SEO Analysis: How to Keep an Eye On the Competition from an SEO Texas Agency

by Julissa Guadagni
Wednesday, January 3rd, 2024

One of the simplest ways to strengthen your SEO performance is by performing a competitor SEO analysis.

4 Tips for Marketing Your Business to Gen Z

by Megan Marshall
Tuesday, May 9th, 2023

Born between the late-1990s and the mid-2010s, Zoomers (aka the members of Gen Z) are known for being the first to grow up in a world that is deeply ingrained in technology. It may even be the case that you know several who had cell phones, iPads, and/or laptops in elementary school. Technology has allowed […]

Is Pop-Up Advertising the Right Move for Your Website?

by Megan Marshall
Tuesday, April 18th, 2023

Each type of advertising has its own strengths and weaknesses. Therefore, businesses need to be smart with their decisions on how to advertise. They must consider their target audience, budget, and unique set of goals, rather than simply investing in whatever they have heard works. Just because someone else in your industry had success with […]

10 Frequently Asked Questions About Search Engine Optimization

by Megan Marshall
Tuesday, March 28th, 2023

When you create a website, the goal is to get it in front of your audience and make a good first impression. By getting serious about search engine optimization (SEO), you are able to check off both of those boxes. SEO is essentially the process of making improvements to your website to gradually increase its […]

Tips for Creating a Successful Mobile App for Your Business

by Megan Marshall
Tuesday, March 14th, 2023

How many times have you checked your phone today? This may have been to take calls, respond to texts, send emails, scroll through social media, or even make a purchase. In today’s age, there is so much that we are able to do so quickly, thanks to smartphone technology. Businesses around the world recognize this, […]

8 Ways to Promote Your E-Commerce Shop Year-Round

by Megan Marshall
Tuesday, March 7th, 2023

The modern-day marketplace is highly competitive. And the reason for this is the power of e-commerce. It allows us to have shopping experiences right from the comfort of our own homes. Or from our offices. Or from the street, bus, or car. Essentially, shoppers no longer feel the need to run from store to store […]

Instagram’s Latest Updates: Deepen Your Follower Connections

by Megan Marshall
Tuesday, February 21st, 2023

Given how visual the platform is, Instagram is a major asset to your social media marketing strategy. You have the chance to share beautiful photos of your products, short Reels explaining your services, and 24-hour Stories that are full of personality. Livestreaming is also an option so that you can directly discuss your business with […]

Digital Marketing Category