SEO Archives

Google Business Profile 101: How to Use it & SEO Benefits for Your Local Business

by Julissa Guadagni
Tuesday, April 9th, 2024

Google Business Profile. You may have heard of it. But you’ve most likely interacted with it before. When you type in a local search query into Google, such as “restaurants near me,” the search engine results page (SERP) will generate a list of restaurants in the surrounding area based on their distance to your location. […]

Buyer’s Journey and SEO: How to Align Strategies from an Austin SEO Company

by Julissa Guadagni
Wednesday, August 23rd, 2023

In an evolving and competitive digital landscape, targeting personas in all stages of their buyer’s journey is crucial. It’s also essential that your brand shows up in the SERPs when they search for queries related to information and solutions your company offers.

Celebrating 20 Years of WordPress as a Digital Agency

by Megan Marshall
Tuesday, May 30th, 2023

You may be familiar with WordPress, the content management system (CMS) that powers millions of websites. It may even be what your website was built on. But what you may not know is that, on May 27th, 2023, WordPress reached the impressive milestone of 20 years. Across the globe, digital agencies just like ours who […]

Accelerated Mobile Pages: Why You Need a Faster Website

by Megan Marshall
Tuesday, May 23rd, 2023

The internet has transformed the way we live, work, and connect. But, at the same time, it has caused our attention spans to be shorter than ever. It may even be the case that you start a video, see that it lasts longer than a minute, and move along to the next. And it may […]

The Purpose of Including a Sitemap in Web Design

by Megan Marshall
Tuesday, April 11th, 2023

When you go about designing a website, you likely have several goals in mind. Perhaps you are aiming to generate more qualified leads, for example. By increasing awareness of your business or non-profit organization, you ultimately set yourself on the right track for improving your lead conversion rate. Another goal you might have is increasing […

What Can Google Maps Do for My Restaurant?

by Megan Marshall
Tuesday, April 4th, 2023

Before the age of technology, when you wanted to buy something, you had to physically travel to a business. But in recent decades, that has dramatically shifted. You are now able to go to a business’s website and make purchases with just a few clicks, without leaving the comfort of your couch. The same idea […]

10 Frequently Asked Questions About Search Engine Optimization

by Megan Marshall
Tuesday, March 28th, 2023

When you create a website, the goal is to get it in front of your audience and make a good first impression. By getting serious about search engine optimization (SEO), you are able to check off both of those boxes. SEO is essentially the process of making improvements to your website to gradually increase its […]

Blogging in 2023: The Anatomy of a Blog Post

by Megan Marshall
Tuesday, February 28th, 2023

Blogging offers a way for you to improve your writing skills through a creative outlet. When you create a blog, your goal is likely to show off your expertise. The more posts you write, the more you establish your authority. If you are in a specific niche, you have the potential to become very well-known […]

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