Marketing Archives

Unlocking the Power of User-Generated Content

by Aimee Johnson
Monday, May 5th, 2025

There are many types of user-generated content, and what you choose to focus on depends on your business, your audience, and your goals. Dive into what user-generated is and why it might be helpful to your website and business.

Why Defining Your Organization’s Strategy is Key to Brand and Marketing Development

by Jane Baxter Lynn
Wednesday, September 18th, 2024

Does your organization (whether for-profit or nonprofit) have a defined strategic direction (Vision, Mission, Values, Purpose) and brand guidelines? Learn about four essential parts of brand and marketing strategy.

Customer Retention: A Comprehensive Guide to Retaining Your Customers

by Kathleen Hackney
Friday, July 26th, 2024

Acquiring a new customer can cost five to seven times more than retaining an existing one, and 65% of a company’s revenue comes from existing customers.

Your Website is About Them, Not You: Digital Customer Experience

by Jacqueline Sinex
Tuesday, April 16th, 2024

Is digital CX the secret ingredient to website success? Let's revisit some marketing foundation to optimize your web design and content.

Business Woman Website Ingredients Concept

The Power of Intentional Website Branding

by Aimee Johnson
Monday, February 19th, 2024

At first, incorporating branding into your website might seem like a straightforward task. Still, there are many subtle ways that branding can, and should, be incorporated into your company’s website that might not immediately come to mind.

Buyer’s Journey and SEO: How to Align Strategies from an Austin SEO Company

by Julissa Guadagni
Wednesday, August 23rd, 2023

In an evolving and competitive digital landscape, targeting personas in all stages of their buyer’s journey is crucial. It’s also essential that your brand shows up in the SERPs when they search for queries related to information and solutions your company offers.

How Professional Credentials Help Advance Your Career or Business

by Megan Marshall
Friday, October 14th, 2022

Something that isn’t always apparent growing up is that you don’t necessarily need a specific degree to get your dream job. Of course, there are employers who are going to expect you to have that particular degree. It all depends on your field. But you shouldn’t feel as though you are bound to your college […]

7 Strategies to Market Yourself as a Writer

by Megan Marshall
Tuesday, October 11th, 2022

It doesn’t matter whether you write fiction novels or business web copy. And it doesn’t matter whether you are just starting out or if you’ve been published several times. You need to be able to market your talent. But getting your name out there is easier said than done. The internet is full of creators […]

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