Posts Tagged website advice

Post-Holiday Web Design Tips that Can Help You Boost Sales

Written by Ruth Hawk

The post-holiday sales lull is infamous among retailers. The profitable buying frenzy of November and December turns into a very quiet few months as consumers recover from their holiday spending and stay indoors thanks to colder weather. Addressing the holiday lull across all of your marketing efforts is often the best approach to boosting sales between January and March. These efforts should include your web design, which can be used to promote new deals and encourage engagement with your brand even during the quietest time of the year.

Read more

Web Development Steps to Take to Prepare Your Website for Holiday Traffic Spikes

Written by Ruth Hawk

With Black Friday, Cyber Monday, and the entirety of the holiday shopping season on the horizon, now is the time for businesses to make sure that their web design and web development are sufficient to withstand the influx
of traffic they are about to experience. With Black Friday and Cyber Monday crowds having taken down the websites of businesses as large as Best Buy and Wal Mart in the past, no one is immune to the potential slow downs and crashes that can occur if a website cannot handle the influx of traffic created by holiday shopping and holiday sales. Here are a few steps to take in the coming weeks to help you ensure that your website can handle any volume of traffic.

Read more

7 Tips for Creating Compelling Content

Written by Ruth Hawk

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content marketing campaign.

Read more

Reasons to Repurpose Material for Your Content Marketing Campaigns

Written by Ruth Hawk

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign in a number of ways.

Read more

When Breaking Web Design Rules Might Work for You

Written by Ruth Hawk

Web design has evolved as quickly as has the Internet as a whole. Along with that development has come certain rules, or best practices, that have proven themselves useful in guiding the development of appealing and effective websites. However, occasionally, as the saying goes, rules are meant to be broken, and occasionally, great web design comes when the rules are left behind. However, there are a few qualities that are true of successful forays into new web design territory.

Read more

6 Ways to Direct Visitors’ Attention to Your Call to Action

Written by Ruth Hawk

Regardless of the type of conversions you hope to earn from your site, you greatly increase your chances of getting them if you include a visible call to action (CTA) on each web page. Much of this visibility comes from effective web design. Here are a few suggestions for adding the visual cues to your web design that will direct visitors’ attention to your CTA.

Read more

5 Custom Web Design Tips for the Holidays

Written by Ruth Hawk

Look the holiday part by creating a custom web design. A festive look will help put customers in the shopping spirit and earn you the holiday sales you want.

Read more

How to Maintain a Website

Written by Ruth Hawk

While a website redesign might help you to attract more visitors in the short term, you must also keep your website successful over the long term through regular website maintenance.

Read more