Posts Tagged target audience

5 Ways Your Business Website Can Be Better Today

Written by Lizzy Cederberg

A business website should above all be informative and easy for visitors to understand. It needs to have a homepage, an about page, a contact page, and some pages that explain specific services or products. Many business websites end there, but adding a few other features and pages can take your site from good to […]

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Wacky Wednesday in the PR House: Series 1, Part 3: Creating an Effective PR Plan

Written by Rachael Pierce

Wacky Wednesday is in full swing and ready to pick up right where we left off last week with the next three elements of your communication plan. Featured this week: Message (RESPECT…find out what it means to me) Goals (we aren’t climbing Mt. Everest, at least not yet.) Objectives (didn’t we already decide on Mt. […]

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Wacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan

Written by Rachael Pierce

Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of our first series. In case you missed last week, this series is all about developing an effective PR Plan. For those students who missed class last week… check out what we talked about here. Let’s pick up where we left […]

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Knowing Your Target Audience is Paramount.

Written by Rachael Pierce

Everyone wants to make the most out of their marketing efforts. You are most likely spending money, and hoping for a steadfast return. There are a few basic areas you can cover to help aid your efforts. One thing people often forget to do is thoroughly analyze their target market/audience before they begin their campaign. […]

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