Posts Tagged SEM

Search Engine Optimization and Search Engine Marketing: 5 Main Differences

Written by Ruth Hawk

For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work best when combined into a single campaign. However, in order to use SEO and PPC effectively, you also need to understand their unique differences. Here is a look both at how they differ and at how these differences can benefit your website.

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Search Engine Marketing Techniques to Maximize Conversions

Written by Ruth Hawk

Search engine marketing has an important role to play in supporting the online marketing efforts of businesses. With the right techniques, you can maximize conversions and minimize the cost of running your SEM campaign. Here are a few of those techniques.

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Posted in : Marketing,SEM
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Dos and Don’ts of Search Engine Marketing

Written by Ruth Hawk

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

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