Posts Tagged Effective communication

The 4 Qualities that Define Relevant Content

Written by Ruth Hawk

The term “relevant” gets thrown around quite frequently in discussions about website content. However, the term itself is a bit generic. What, for example, makes for relevant content? While the specific form that relevancy takes depends on your business and your target audience, there are four qualities that are present in all effective content marketing material.

Read more

Selling Services with a Long Buying Cycle on Websites

Written by Jacqueline Sinex

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle.  By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]

Read more

Wacky Wednesday in the PR House: Series 1, Part 3: Creating an Effective PR Plan

Written by Rachael Pierce

Wacky Wednesday is in full swing and ready to pick up right where we left off last week with the next three elements of your communication plan. Featured this week: Message (RESPECT…find out what it means to me) Goals (we aren’t climbing Mt. Everest, at least not yet.) Objectives (didn’t we already decide on Mt. […]

Read more

Wacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan

Written by Rachael Pierce

Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of our first series. In case you missed last week, this series is all about developing an effective PR Plan. For those students who missed class last week… check out what we talked about here. Let’s pick up where we left […]

Read more