Five Reasons Web Design is Important to Your Business Success

Wednesday, June 17, 2015

With nearly every consumer now using the Internet at one time or another to gather information and purchase products and services, distinguishing yourself from the many other websites in your niche is critically important for your success. Doing so will allow visitors to identify your brand, explore your offerings, develop trust in your business, and, ultimately, choose to engage your services. While it may be tempting to save time and money by throwing together a site on your own, or by leaving your outdated site the way it is, engaging the services of a web development company in Austin to improve your web design may be one of the most important steps you can take. Following are five reasons to pursue a better web design.

Good Web Design Builds Trust

Excellent web design is one of the factors that helps to build trust between you and visitors to your website. A recent research study reported on by Forbes found that, more than 90 percent of the time, consumers’ sense of mistrust regarding a website was based on certain aspects of its design.

For instance, numerous pop up advertisements or a screen crowded with hard to read text tended to harm consumers’ perceptions of a website, because those aspects of the site’s design caused the business to appear less trustworthy. Other design elements that tended to reduce visitors’ trust in a site were a slow load time, or a design that was not engaging. As a result, building a custom web design that utilizes the features proven to improve trust and provide a good impression can play a role in changing how visitors view your site.

A Well-Designed Website Improves SEO

In addition to building trust with your consumers, good web design also contributes to the success of your SEO campaign. Early this year, Google introduced a new algorithm that enables it to take the mobile friendliness of a web page’s design into consideration when indexing and ranking that page. In particular, pages that display a responsive web design that retains the same content but adjusts the pages’ layout to accommodate mobile screens rank better in search results than do other types of web design.

Because SEO is directly impacted by the design of a web page, creating a design that is mobile friendly can positively affect your site’s performance in Google search rankings. As a result, hiring an SEO company in Austin that can complement their SEO efforts with web design support could be the step you need to take to start transforming your website’s performance.¬†

A Strong Website Maintains Brand Consistency

Improving your business website also aids in developing your brand by contributing to brand consistency. For instance, your brand is made up of the colors, fonts, logos, and wording that convey to your consumer what your company stands for and what you promise to give your customers every time they engage your services or purchase your products.

Because your website is one face of your company, it must present the same brand that your customers encounter every time they interact with your business. As a result, its web design must reflect the same characteristics that define your brand. Professionals in website design in Austin can help to integrate your brand more fully into your site in order to continue developing the trust that the visitor is building in your brand.

Professional Web Design Maximizes Impact of Good Content

Another role of web design is to maximize the impact of good content. Neither content nor web design can fully succeed without the other. For instance, a cluttered and unappealing web design can deter a visitor from even engaging with your content, no matter how good the writing is, because their first impression of the site is negative. On the other hand, excellent web design cannot make up for poor content. Instead, engaging content should combine with a simple, mobile friendly web design to create a site that the visitor finds both visually and intellectually appealing. A quality SEO service in Austin should be able to work with you to create both a look and writing that work together to bring in visitors, keep them at your site, and turn them into paying customers.

One of the reasons that the combination of good web design and good content is important is because this combination tends to improve how visitors process information. For instance, a clean design allows the reader to more easily read the information on the page, instead of feeling overwhelmed by a cluttered design. An organized design allows the visitor to more easily find the information they need, improving their ability to learn what they need about your company.

Quality Web Design Improves Conversion Rates

Of course, the ultimate goal of web design is the ultimate goal of all of your professional web development efforts: The conversion of visitors into customers. High quality web design is very good at accomplishing this goal, because it offers visitors a number of features that makes it easier for them to discover what you have to offer. For instance, an organized layout allows visitors to more easily navigate your website. If they can quickly find the products and services they need, they are more likely to purchase from you. Improved visual appeal and brand consistency makes your business look more appealing and trustworthy. Greater readability makes it easier for them to obtain the information they need to commit to your company’s products and services. The end result is visitors who stay longer on your site and purchase from you more often.

Implementing a successful web design on your site may require you to retain the web marketing services of a company skilled in melding web design, SEO, great content, and other aspects of web marketing into a cohesive whole. When all of these elements work together, web design becomes one of the catalysts to creating more business and a better reputation for your company.

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Posted in: Austin Web Design, Small Business, Web Design, Web Design Resource

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