Internet Marketing Category

Online Marketing: Four Qualities of Effective Keywords

by Ruth Hawk
Wednesday, December 9th, 2015

In order to help your web pages stand out, you need to choose certain keywords around which to create your content. How do you identify effective keywords?

effective keywords

How to Create Effective E-Commerce Holiday Promotions

by Ruth Hawk
Friday, December 4th, 2015

Creating holiday promotions that maximize your sales and build on consumers' natural inclination to buy can make a huge difference in how your e-commerce website performs.

E-Commerce Holiday Promotions

How SEO Can Support Branding

by Ruth Hawk
Wednesday, November 18th, 2015

Getting your company in front of potential customers is only half the battle when trying to build your business. Here are a few ways in which SEO can contribute positively toward branding.

How to Win the Hearts of Your Online Customers

by Jacqueline Sinex
Friday, November 13th, 2015

Your business would be nothing but a hobby without customers. Follow these recommendations to win the hearts of new customers and keep them loyal.

satisfied customers having cupcakes

How to Use Your Website to Establish Thought Leadership in Your Field

by Ruth Hawk
Friday, November 6th, 2015

Thought leadership is an important concept for businesses looking to build brand awareness and attract customers.

Thought leadership and online marketing

The Difference Between Online Marketing and Sales Conversion

by Jacqueline Sinex
Wednesday, October 21st, 2015

Online marketing is not the same as online sales. It's part of the path to get there.

Business Advantage and Sales

Ecommerce Website Development: Tips for Maximizing Sales

by Ruth Hawk
Monday, October 12th, 2015

Ecommerce website development has objectives that are different from those you encounter in other forms of web development. While other websites may focus on entertaining or educating the consumer, the almost exclusive goal of an ecommerce site is to encourage the visitor to make a purchase. Creating a site that effectively guides visitors toward this [&

E-commerce concept

The Challenges We Face in Online Marketing

by Jacqueline Sinex
Tuesday, October 6th, 2015

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence.┬áIt really doesn’t matter what kind of business you are in […]

Web Marketing Segmentation