Internet Marketing Category

A History of SEO

by Ruth Hawk
Wednesday, July 20th, 2016

Search engine optimization, like the Internet, has only been around for about 25 years. However, as the Internet has undergone dramatic, fast-paced changes, so has SEO. Here's a little history lesson.

search engine advertising

Top Web Design and Digital Marketing Agencies in Austin

by Jacqueline Sinex
Monday, July 18th, 2016

For the last 20 years, WEBii has been providing an increasingly diverse array of web hosting, web design, web development, and search engine optimization services to the Austin area and beyond. We have earned a reputation as an experienced and skilled business in areas such as web development and search engine optimization. In that time, […]

top digital agencies

A How-To Guide to Developing a Content Marketing Strategy

by Ruth Hawk
Tuesday, June 28th, 2016

While content has always been an important part of marketing, it is now indisputably one of the most critical elements of any online presence. More than 2 million blog posts are created every day, and more than 60 percent of marketers create at least one new piece of content per day. If you want to […]

6 Tips for Succeeding at Local SEO

by Ruth Hawk
Friday, June 17th, 2016

Local SEO (search engine optimization that takes into account a specific area, such as a town or a city) is becoming increasingly important thanks to the rise of mobile devices. In fact, about half of all searches on a mobile device are local searches. This is in addition to the 34 percent of local searches […]

How SEO and PPC Work Together

by Ruth Hawk
Monday, May 16th, 2016

Search engine optimization and pay-per-click advertising are two different approaches to improving your website’s visibility in the search results, a common practice known as Search Engine Marketing (or SEM). SEO uses strategies to get your web pages to appear high up in the organic search results (results that Google deems bidding on relevant to t

How Much Does SEO Cost?

by Ruth Hawk
Wednesday, April 27th, 2016

Figuring out how much to pay for SEO services can be confusing. Prices often vary widely from company to company. In addition, there are many factors that can influence how much a single SEO company will charge each client. For example, the pricing structures the client chooses, the scope of the work required, and the […]

How to Improve Website Conversion

by Jacqueline Sinex
Friday, April 15th, 2016

Website conversion means getting your website visitors to take some kind of action. This action can be anything from making a purchase, to signing up for an email list, to contacting you for more information. Because website conversion leads to sales and profit, it is an important indicator of a successful website. It is also […]

Woman clicking on mobile website

How to Use Images to Improve Your SEO Performance

by Ruth Hawk
Friday, March 25th, 2016

So much of search engine optimization is focused on content that it can be easy to ignore the other elements that contribute to your website’s SEO performance. However, while content is indisputably critical to SEO, other elements (such as web design) also affect your search result rankings. In particular, the images you place on your […]

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