How To Category

Tips for Choosing Compelling Website Images

by Ruth Hawk
Thursday, September 15th, 2016

  The old saying, “A picture is worth a thousand words,” has never been more true than it is in today’s digital age. With people impatient with long blocks of text, website owners like you must find ways to communicate your message quickly. In these situations, images provide the perfect solution. They deliver a message […]

Easy Steps for Reducing Shopping Cart Abandonment

by Ruth Hawk
Friday, August 26th, 2016

  While adding an item to a shopping cart should be one of the final steps in completing a purchase from your e-commerce website, the truth is that 68 percent of consumers abandon online shopping carts. This means that you can enjoy a huge increase in sales if you can successfully encourage customers to complete […]

online store ecommerce

5 E-Commerce Integration Must-Haves

by Ruth Hawk
Friday, August 19th, 2016

The functionality necessary in an e-commerce website is often different from what is needed in other types of websites. In an e-commerce site, you are trying to sell specific products and services, so all of the features you integrate into your site need to contribute to that overarching goal. While there are many features from […]

Social Media Strategies to Improve Your SEO

by Ruth Hawk
Monday, August 15th, 2016

Did you know that social media can strengthen your search engine optimization efforts? While SEO is often thought of as relevant only for websites, a company’s presence on social media channels (such as Facebook, Twitter, and even Pinterest) can influence their SEO performance. Google recognizes that a business’ performance on social media is one ind

Facebook for SEO

How to Choose a Content Management System

by Ruth Hawk
Monday, August 8th, 2016

Content management systems (CMS) provide you with a platform for building your website. From WordPress to Drupal, they use themes, plug ins, and other features to help you implement a successful website. Because these products are the foundation for your website, it is important to take your time when selecting one for your next web […]

Web Design Desktop

Nonprofit Web Design Tips

by Ruth Hawk
Friday, August 5th, 2016

Nonprofit organizations like yours rely on websites to get the word out about their cause. Yet, with diverse audiences, small budgets and a different focus from most other websites, it can be difficult for nonprofits to create a web design that works for them. In order to create a successful website, a nonprofit must incorporate […]

Donate call to action button

A How-To Guide to Developing a Content Marketing Strategy

by Ruth Hawk
Tuesday, June 28th, 2016

While content has always been an important part of marketing, it is now indisputably one of the most critical elements of any online presence. More than 2 million blog posts are created every day, and more than 60 percent of marketers create at least one new piece of content per day. If you want to […]

6 Tips for Succeeding at Local SEO

by Ruth Hawk
Friday, June 17th, 2016

Local SEO (search engine optimization that takes into account a specific area, such as a town or a city) is becoming increasingly important thanks to the rise of mobile devices. In fact, about half of all searches on a mobile device are local searches. This is in addition to the 34 percent of local searches […]