Long-Tail Keywords and SEO: An Overview
by Ruth Hawk
Monday, April 3rd, 2017
The use of long tail keywords has become increasingly important to the success of any search engine optimization campaign. Not only do they make it easier and less expensive to attract the qualified leads a website needs, but they also mesh with the need to address changes in how people search. What follows is a look at long tail keywords and how they ca
Which Website Metrics Matter
by Ruth Hawk
Monday, March 27th, 2017
The term “website metrics” is enough to make many people’s eyes glaze over. However, with the help of a professional web development company, you should be able to boil your analytics down to those that will most benefit your website and your website.
Voice Search and SEO: Understanding the Trends and How to Make Them Work for You
by Ruth Hawk
Monday, March 20th, 2017
Voice search is enjoying a rapid growth in popularity, and, its growth is likely to continue. The growth of voice search necessitates a new approach to search engine optimization. Achieving this kind of search engine optimization means understanding the trends driving voice search and how they impact website development and content creation.
Search Engine Marketing Techniques to Maximize Conversions
by Ruth Hawk
Friday, March 10th, 2017
Search engine marketing has an important role to play in supporting the online marketing efforts of businesses. With the right techniques, you can maximize conversions and minimize the cost of running your SEM campaign. Here are a few of those techniques.
A Few Reasons to Promote Your E-Commerce Website Through Social Media
by Ruth Hawk
Friday, March 3rd, 2017
Social media is one of the methods consumers are now using to make their purchasing decisions. And, with the almost ubiquitous use of social media among consumers, absence from social media can mean losing out on the many benefits it provides. Here are a few factors to consider when deciding whether your e-commerce website should use social media.
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