Why Web Design Is Not Enough
by Ruth Hawk
Monday, June 5th, 2017
With 89 percent of people in North America (equaling 320 million people) using the Internet, the necessity of an effective web design is clear. While an eye-catching appearance can certainly encourage website visitors to stay and explore your site, there are other factors that will (1 Get them there in the first place and (2 Convince them to stay.
When Breaking Web Design Rules Might Work for You
by Ruth Hawk
Tuesday, May 30th, 2017
Web design has evolved as quickly as has the Internet as a whole. Along with that development has come certain rules, or best practices, that have proven themselves useful in guiding the development of appealing and effective websites. However, occasionally, as the saying goes, rules are meant to be broken, and occasionally, great web design comes when t
Dress Up Your Custom Web Design: The Use of Color in Communicating Your Message
by Ruth Hawk
Monday, May 22nd, 2017
Because color is so ubiquitous, its importance is often overlooked when it comes to web design. However, color is actually one of the most effective elements of custom web design. While there are as many ways to use color in web design as there are web pages, there are a few tips, tricks, and psychological facts that can help guide you toward more visual
6 Ways to Direct Visitors’ Attention to Your Call to Action
by Ruth Hawk
Monday, May 15th, 2017
Regardless of the type of conversions you hope to earn from your site, you greatly increase your chances of getting them if you include a visible call to action (CTA) on each web page. Much of this visibility comes from effective web design. Here are a few suggestions for adding the visual cues to your web design that will direct visitors’ attention to
5 Reasons SEO Experts Can Be a Better Choice than DIY SEO
by Ruth Hawk
Monday, May 8th, 2017
On the surface, DIY SEO seems appealing, particularly because it is less expensive than hiring SEO experts. However, SEO experts offer a number of advantages that often do not exist with DIY SEO. As a result, hiring SEO services is often the best approach for websites serious about improving their rankings in the search results.
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