5 Alternatives to AIM for Chat
by Ruth Hawk
Tuesday, October 31st, 2017
On December 15, an era in instant messaging will come to an end with the shutdown of AIM. One of the first popular instant messaging services, AIM offered people a free tool for communicating digitally. If AIM is no longer needed, what alternatives are there to AIM for chat? There are actually quite a few means of communicating that can (and have already
Ways to Measure Content Marketing Success
by Ruth Hawk
Friday, October 20th, 2017
Content marketing holds a great deal of potential for businesses looking to increase brand recognition, profitability, and website performance. For example, it can generate three times as many leads as outbound marketing, while costing 62 percent less. Content marketing also tends to be more organic, and therefore harder to track, than traditional outbou
5 Search Engine Optimization Tips for Website Videos
by Ruth Hawk
Monday, October 9th, 2017
In order to use video to improve your search engine optimization performance (and earn more shares, more views, and more business), you need to spend time optimizing your videos for SEO. Here are a few tips for getting the most SEO juice out of each of your website videos.
7 Tips for Creating Compelling Content for Marketing
by Ruth Hawk
Friday, September 22nd, 2017
Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content mark
Reasons to Repurpose Material for Your Content Marketing Campaigns
by Ruth Hawk
Monday, September 18th, 2017
The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign
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