10 Checkout Tips for Improving Conversions on Your Custom E-Commerce Website
by Ruth Hawk
Wednesday, February 7th, 2018
As the owner of an e-commerce website, you know how important the checkout process is, because it is the point at which the customer converts from merely being interested in your merchandise to actually committing to a sale. However, did you know that the checkout process is also one of the times that you are most likely to lose a sale? For example, shop
5 Reasons to Hire a Professional Web Development Firm
by Ruth Hawk
Wednesday, January 31st, 2018
DIY website design and development is, on the surface, an appealing option, especially for small business owners operating with lean budgets. The thought of quickly creating and implementing a website for less than what you would spend on a professional web development firm might seem like an obvious solution. The truth, however, is that professional
Linkless Mentions and Search Engine Optimization: An Overview
by Ruth Hawk
Wednesday, January 24th, 2018
Links have been an important element of SEO almost since websites began ranking web pages. However, search engines have increasingly grown sophisticated in their ability to understand the content of a web page and the context surrounding words and phrases. As a result, linkless mentions are also becoming valuable and are beginning to contribute to the SE
4 Search Engine Optimization Benefits of Featured Snippets
by Ruth Hawk
Tuesday, January 16th, 2018
Appearing above all of the organic search results, and therefore labeled "position zero" for search engine optimization purposes, the featured snippet pulls concise and organized information from one of the search results (usually one of the top 5 results) and displays it in a box just underneath the sponsored ads. As a result, capturing the featured sni
4 Digital Marketing Trends to Watch for in 2018
by Phillip Smith
Tuesday, January 9th, 2018
If you are looking to stay ahead of your competitors, it is important to prepare for and anticipate any upcoming trends that may change the digital marketing landscape. Luckily for you, we have done some research that might help you in your quest for better digital marketing in the year 2018.
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