5 Pages Most Web Designs Should Include (That You May Not Have Thought of)
by Ruth Hawk
Wednesday, April 11th, 2018
Whether people realize it or not, they expect to find certain pages on all of the websites they visit. For example, 52 percent of people who end up on a company's homepage go looking for an About Us page (and more than 80 percent of them expect to find it off the homepage, in case you were wondering where to put it). And most people would be a little con
Questions Every Web Design Should Answer
by Ruth Hawk
Monday, March 26th, 2018
Accessible and effective customer support is important in making sure that customers' questions are answered and that they feel comfortable buying from your e-commerce website. However, one strategy websites should consider adopting is heading off many of those questions before they even arise with effective web design strategies.
Tips for a Web Design that Is Customer Support Friendly
by Ruth Hawk
Tuesday, March 20th, 2018
Customers can be skittish when it comes to making a purchase. An unanswered question, an unsatisfactory checkout process, a second or two of extra page load time, and they can be off to another website, and you can be out a sale. That is why customer support is so important: It allows you to connect with customers at the critical juncture when they have
4 Concerns Regarding Single Page Web Design
by Ruth Hawk
Monday, March 12th, 2018
With single page websites gaining popularity as one of this year's major web development trends, it may be tempting to adopt the practice for your own website. There is, after all, no denying the beauty of most of these sites, and their mobile friendliness is a great advantage. However, single page web design has a number of drawbacks that make it a less
SERP Features and Search Engine Optimization: A Glossary
by Ruth Hawk
Friday, March 2nd, 2018
This year, features on the search engine results pages (SERPs) are continuing to evolve, while their value to search engine optimization becomes ever more apparent. These additions to the traditional organic links in the search results offer users quick access to detailed information about sources and about the topics of their search. To help you get a b
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