Simplify the Checkout Process for Better Results

by Ruth Hawk
Wednesday, November 13th, 2019

With about 70 percent of customers leaving the checkout process early, it is important for your bottom line to create a process that consumers enjoy and trust.

Improve Website Security and Customer Confidence with an SSL Certificate

by Ruth Hawk
Monday, October 28th, 2019

Every business wants its website to be secure. Every client wants the businesses with which they interact to be secure as well. Unfortunately, not every business possesses a secure website. Ignoring important security steps usually occurs because the business finds the process of securing their site to be too complicated, too expensive, or unnecessary. O

Lock and Key

Are Keywords Still Important for SEO?

by Ruth Hawk
Monday, October 21st, 2019

Back in the early days of search, keywords were the heart and soul of search engine optimization. Filling content with the right search terms was an almost guaranteed way of drawing in visitors and making money off of your site. Today, some argue, keywords are no longer necessary. Google’s algorithm is so advanced that it […]

Magic 8-Ball

Search Marketing and ROI: Facts and Figures to Support Its Profitability

by Ruth Hawk
Thursday, October 17th, 2019

If you are spending money on digital ads, it is very important that your ads earn you a satisfactory ROI. Can search marketing deliver?

Google M-n-Ms

4 Simple Ways to Reverse Shopping Cart Abandonment

by Ruth Hawk
Monday, October 14th, 2019

Shopping cart abandonment is a common problem among e-commerce websites. Overall, about 78 percent of people abandon a shopping cart after adding one or more items. Sometimes, they leave before beginning the checkout process. At other times, they leave at some point during checkout. Either way, these lost customers represent lost profits. For businesses

shopping cart abandonment advice
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