6 Different Types of Websites & Web Pages to Consider for Your Audience

by Maisie Cantrell
Friday, March 19th, 2021

As a small business owner, you need to familiarize yourself with the various types of websites and web pages out there so that you can choose which kind of design suits your brand best. Studying your competitors’ sites and conducting testing can help you to create the perfect format to communicate your business’s message and […]

Decoding Your Options: Custom Web Development Vs. A Template CMS

by Maisie Cantrell
Tuesday, March 16th, 2021

Web development projects take several somewhat complicated steps to complete. These steps involve everything from design to content creation to coding – the list goes on. Perhaps one of the most important stages of the development process, however, occurs in the early planning stage and consists of choosing whether to create (or revamp) your website [&

Your 2021 Marketing Budget: Making Sure Your Marketing Investment Measures Up

by Maisie Cantrell
Sunday, February 21st, 2021

While the global Coronavirus pandemic has shown signs of letting up with the distribution of vaccines and a deeper understanding of the virus, the economic effects of COVID-19 are far from over. Enterprises throughout the world are continuing to try to catch up with competitors that were already well-positioned enough to brave the “New Normal,” [&hel

Marketing budget chart concept photo

The Anatomy of a Landing Page

by Maisie Cantrell
Friday, February 19th, 2021

Any reputable online marketing agency should be well-versed in the Land of Landing Pages. However, to the average business owner, understanding the purpose of a landing page can be confusing, to say the least. To simplify things, we’ve found a brief definition from Disruptive Advertising, which states that a landing page is defined as “a […]

3 Steps for Building a Solid Online Presence for Your Local Business

by Maisie Cantrell
Friday, February 5th, 2021

Now is the time to create a strong online presence for your local business. It’s important that your enterprise establishes a robust online presence. Why? Consumers are turning to search engines more frequently now than ever to look for local businesses. In fact, according to the 2019 local consumer review survey conducted by BrightLocal, 33 […]