Does Changing My Domain Name Affect SEO?
by Jacqueline Sinex
Friday, December 6th, 2013
When your business expands, adds a new partner, or undergoes a brand change, you may decide to adopt a new domain name. You should definitely register the new domain name so that it properly represents your business. And you should utilize that domain name. What you should not do, however, is jump to reconfigure your […]
How to Avoid the Site Traffic Drop During the Holidays
by Lizzy Cederberg
Wednesday, November 20th, 2013
You may have heard that decreases in website traffic during the holiday season are inevitable unless you are talking about an e-commerce site. People are on vacation or spending time with family and friends, which means not browsing the Web, right? Studies are now showing that this is not necessarily the case, and there are ways […]
Social Media Tips for Small Business (Part 1)
by Alan Safai
Saturday, November 9th, 2013
At my old internship, I was part of the social media team for our various musician clients. Some of these musicians had over a million followers, which required a lot of posting and a lot of figuring out what to post. These musicians had the freedom to post just about whatever they wanted whenever they […]
How Many Chickens Does it Take to Optimize a Website?
by Jacqueline Sinex
Friday, October 11th, 2013
It is 2013, and more business owners are waking up to the reality that website marketing is not going out of fashion. Some professionals may have wondered if their web presence was important a few years ago, perhaps thinking that their industry or audience type was not “Internet savvy”. But today, we know that websites […]
What in the World is Marketing Strategy?
by Carmen Sutherland
Friday, September 27th, 2013
I’ve had my share of blank stares when asked what I do. This is usually followed up by another question, ‘so what do you DO?’, implying that because it’s a vague title, I must ‘do’ very little. So here I state my manifesto, speaking for marketing strategists everywhere. To begin, let’s turn to our friend, […]
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