5 Ways Your Business Website Can Be Better Today
by Lizzy Cederberg
Wednesday, February 12th, 2014
A business website should above all be informative and easy for visitors to understand. It needs to have a homepage, an about page, a contact page, and some pages that explain specific services or products. Many business websites end there, but adding a few other features and pages can take your site from good to […]
Online Strategies for Experts and Presenters
by Jacqueline Sinex
Tuesday, February 11th, 2014
Painting Yourself as the Brand & Getting More From Your Website Individuals who offer a professional service that revolves around them as a brand have some unique website needs. Putting the Personality Into the Website Design Even when there is a business entity with a company name, the true brand is the individual. The moment […]
Big Changes in Domain Names
by Jacqueline Sinex
Thursday, February 6th, 2014
There have been significant changes in the way domain names are managed and priced in recent months. Don’t be surprised if thousands of unsuspecting domain name owners will experience bad consequences, including the sudden suspension of their domains. One of the big changes comes from ICANN’s attempt to verify domain owner contact informati
Selling Services with a Long Buying Cycle on Websites
by Jacqueline Sinex
Tuesday, January 21st, 2014
Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle. By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]
Using Press Releases in Online Marketing
by Lizzy Cederberg
Monday, January 20th, 2014
Businesses looking to increase sales need to draw in more potential customers. How can press releases help? Today one of the most effective ways to do so is through online marketing. Word of mouth recommendations and print ads can only take you so far, as more and more people prefer to do research online before […]
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