WWW Learning Center Category

How Do Content Marketing and SEO Interact?

by Ruth Hawk
Thursday, June 11th, 2015

The advantages of SEO are well known. Through the skillful implementation of links, keywords, and other techniques, websites can improve both their rankings in Google search results and their conversion rates. Just as important to strong rankings and conversions, however, is content marketing. The practice of creating relevant, engaging content is an ess

Writing and Content Marketing for SEO

5 Tips for Improving Your Business Website

by Ruth Hawk
Thursday, June 4th, 2015

As an Austin-area business, one of the most effective avenues open to you for garnering more customers and expanding your brand beyond Austin is your website. A thoughtfully designed and easily accessible site will be far more likely to rank high in Google search results and attract the attention of potential customers. There are five […]

business blogging and websites

Content Marketing Workshop Recap

by Jacqueline Sinex
Friday, May 29th, 2015

On May 20th, WEBii hosted a workshop called Content Marketing for Small Businesses and Non-Profits. Co-presented with Jessica Scanlon of Hot Dog Marketing, we covered various topics related to the landscape of online content. We were happy to see a variety of business owners and non-profit organization administrators attend. Participants included a pro

WEBii Event content marketing Workshop

5 Ways to Improve Online Form Conversions

by Jacqueline Sinex
Wednesday, May 13th, 2015

Website design today is more than just a pretty face because businesses want to utilize the website as a true marketing tool that generates leads. A common tool used in online marketing is a form that encourages visitors to fill out some information. These forms can take a variety of shapes and sizes; some may […]

online form conversion

Tips for DIY SEO in 2015

by Ruth Hawk
Friday, May 8th, 2015

Small businesses often wonder how to improve their SEO rankings on a limited budget. The good news is that there are many things a small business can do to improve its rankings.

Google Doodle example

7 Ideas to Improve Conversion in Your Online Store

by Jacqueline Sinex
Wednesday, April 22nd, 2015

Establishing a solid shopping cart and web design is a start, but converting visitors into sales in an ongoing science.

Selling products online

The Importance of Mobile Web Design to SEO

by Ruth Hawk
Friday, April 17th, 2015

Mobile-friendly websites will soon be earning more attention from Google. According to Google, this change will take place as early as April 21, as the company begins to make mobile-friendliness a significant factor in how a website ranks in Google search results. Those Texas businesses who wish to succeed when these changes take place should […]

mobile responsive web designs

The Real Flow of Online Marketing

by Jacqueline Sinex
Wednesday, April 8th, 2015

Websites are the central hub of marketing today, right? Well, maybe there is a little more to it than that. Traditionally, we plan out our web design and populate it with some content. Then we establish all of our social media channels and make them pretty with our branded graphics. Next, we start telling people […]

Basic cyclical flow of marketing