WWW Learning Center Archives

10 Tips for Creating a Useful FAQ Page

by Ruth Hawk
Tuesday, September 5th, 2017

When it comes to answering potential customers’ questions about your e-commerce website’s products and services, an FAQ page can be a valuable asset. This list of commonly asked questions can alleviate people’s concerns about purchasing from you, tell them more about your brand, and support your other marketing and search engine optimization effort

An SEO Glossary for Beginners

by Ruth Hawk
Wednesday, August 16th, 2017

If you want to gain a better understanding of search engine optimization and the impact it might have on your website, your first step should be to familiarize yourself with the most basic and commonly used terms. These terms will give you a foundation upon which you can build once you hire a search engine optimization service to help you craft an effec

Search Engine Optimization and Search Engine Marketing: 5 Main Differences

by Ruth Hawk
Monday, August 7th, 2017

For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work bes

Outsourcing Website Content: 3 Questions Answered

by Ruth Hawk
Monday, July 31st, 2017

If you feel ill equipped to produce consistent, high quality content for your website, you are not alone. In fact, 58 percent of marketers feel uncertain about their ability to produce high quality content.It is this lack of time and ability that has led to the popularity of outsourcing website content. Today, only about one-quarter of marketers keep all

Avoid These 6 Web Design Mistakes to Keep Your Website Beautiful

by Ruth Hawk
Monday, July 24th, 2017

In order to improve the appeal of your web pages, there are a few common mistakes you should avoid. If you can reduce excessive clutter, eliminate multiple fonts and colors, avoid low quality images, eliminate large blocks of text, update your design, and add mobile responsiveness, you can create a truly beautiful website.

Why Outsourcing Website Maintenance Can Help Your Website Thrive

by Ruth Hawk
Monday, July 17th, 2017

A custom web design can set your website up for online success. However, in order to keep that custom web design both beautiful and functional, you will need to regularly maintain it. However, website maintenance can be time consuming. While you can complete many website maintenance tasks yourself, you may benefit from outsourcing those jobs to a profess

Tips for Creating a Compelling About Us Page for Your E-Commerce Website

by Ruth Hawk
Tuesday, July 11th, 2017

Next to the home page, the About Us page is one of the most visited web pages on any website. At the same time, businesses sometimes feel intimidated by the prospect of putting together an About Us page. However, the potential benefits of a well-crafted About Us page make the effort worth it. To help you get started, and to remove some of the mystique su

Short-Form Content vs. Long-Form Content: How the Two Can Work Together

by Ruth Hawk
Monday, July 3rd, 2017

When it comes to meeting any of your website goals, from search engine optimization success to customer conversions to brand awareness, content is king. When deciding between the two types of content, long form and short form, how do you choose? The key is not seeing them as opposed to each other but as two pieces of a comprehensive and effective content

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