WWW Learning Center Category

Search Engine Optimization Trends for 2018

by Ruth Hawk
Friday, January 5th, 2018

If there is one constant in the world of search engine optimization, it is the fact that trends and best practices are always changing. Fueled by adjustments to Google's algorithms, by user behavior, and by technological advancement, these changes mean that any business trying to improve its visibility in the search results needs to constantly be reevalu

Post-Holiday Web Design Tips that Can Help You Boost Sales

by Ruth Hawk
Thursday, December 28th, 2017

The post-holiday sales lull is infamous among retailers. The profitable buying frenzy of November and December turns into a very quiet few months as consumers recover from their holiday spending and stay indoors thanks to colder weather. Addressing the holiday lull across all of your marketing efforts is often the best approach to boosting sales between

Web design on laptop

5 Web Development Trends to Look Out For in 2018

by Meredith Schraeder
Wednesday, December 20th, 2017

Companies know that having an intuitive web design and proper programming will generate more user-friendly websites; however, it can be difficult for businesses to keep up with rapidly changing technology. It is important to be aware of trends in web development so that your company can stay competitive. In a world where almost every business […]

Black Friday/Cyber Monday 2017: What It Looked Like and What It Means for E-Commerce Websites

by Ruth Hawk
Monday, December 18th, 2017

By any measure, Black Friday/Cyber Monday 2017 (Also known as BFCM, or simply Cyber Week), was a success. More items were purchased, more total sales were accrued, and profits grew more significantly than at any other point in the history of the week. Here is a look at some of the most important statistics and insights to be gained by e-commerce websites

How to Work Best with a Web Developer and Ensure the Success of Your Project

by Jacqueline Sinex
Wednesday, December 13th, 2017

If you really want to have a successful web design project, it is essential to build a good relationship with your web developer. Here are some tips that can help you when you are in the process of finding the right developer for your website needs.

Holiday Content Marketing Tips for E-Commerce Websites

by Ruth Hawk
Friday, December 8th, 2017

Gearing up for the holiday season means more than just refreshing your web design and web development efforts (Although those are important as well). It also means injecting your content marketing strategy with material that is relevant, engaging, and designed to move shoppers along the holiday sales funnel. To that end, here are a few tips to help you c

5 Tips for Creating Effective Holiday Landing Pages

by Ruth Hawk
Friday, December 1st, 2017

When it comes to holiday marketing, landing pages are an invaluable aspect of your e-commerce website. Not only do they serve as the place where visitors land after clicking on your email links, organic search results, and targeted holiday promotions, but they also serve as the first impression most of these visitors will have of your website. As a re

Web Development Steps to Take to Prepare Your Website for Holiday Traffic Spikes

by Ruth Hawk
Wednesday, November 22nd, 2017

With Black Friday, Cyber Monday, and the entirety of the holiday shopping season on the horizon, now is the time for businesses to make sure that their web design and web development are sufficient to withstand the influx of traffic they are about to experience. With Black Friday and Cyber Monday crowds having taken down the websites of businesses as la