5 Reasons to Hire a Professional Web Development Firm

Wednesday, January 31st, 2018
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DIY website design and development is, on the surface, an appealing option, especially for small business owners operating with lean budgets. The thought of quickly creating and implementing a website for less than what you would spend on a professional web development firm might seem like an obvious solution. The truth, however, is that professional web development offers significant advantages over DIY efforts. In fact, there are a number of reasons that hiring a professional web development firm makes more sense than trying to create a website on your own. Here are just a few of those reasons.

A professional web development firm creates unique websites.

Often, DIY website options (Such as templates that you download and fill in with your information) tend to be very similar to each other. For example, if you download a template to use for your website, it is possible that many other businesses are downloading and using the same template. That level of repetition and similarity can make it difficult for your site to capture the attention of potential visitors. A professional web development firm, on the other hand, can create a custom web design that is uniquely yours. Capturing your brand, your personality, and your values, it will serve as a much more effective tool for engaging visitors and communicating your brand messages to them because it is different from every other website out there. In addition, professional expertise can be a smart investment for your website because professionals can tailor your website to your specific business needs. For example, is your goal to encourage business at your brick and mortar store, or to increase the number of sales you make through your e-commmerce website? Do you seek to educate your consumers about an issue, or to raise brand awareness about your company? Whatever your business goals are, the right professional web development firm can create a custom web design that contributes to those goals. That kind of customization is often impossible with DIY options, allowing a professionally designed site to be a sound choice even for small, cash-strapped businesses.

SEE ALSO: 5 Web Development Trends to Look Out For in 2018

A professional web development firm can guarantee mobile responsiveness.

Mobile responsiveness has been a critical element of web design, web development, and search engine optimization since 2014. However, creating a website that is responsive and optimized for any type of mobile device is easier said than done. Most DIY options do not provide you with the expertise you need to sufficiently keep up a mobile friendly site. And that can mean lost business and lost search rankings as visitors and search engines alike struggle to use your site on mobile devices. A professional web development firm, on the other hand, possesses the technological knowledge and expertise to build a website that works equally well across all devices. Whether you need to rearrange content to deliver the most relevant material to mobile device users, want to ensure that your media will play on mobile devices, or otherwise need to ensure mobile compatibility, a professional web development firm can do the job.

A professional web development firm provides prompt maintenance and support.

Even the most carefully crafted websites occasionally encounter problems that need to be corrected (Such as broken links and dead pages). Fixing these problems promptly can be the difference between keeping customers and losing them. Customers are notorious for abandoning a site that is not working properly, and they are not likely to return, especially if they find what they need on another site while you are trying to get yours up and running again. If you have a DIY website, the support for that site usually falls on you as well. This can translate into hours of frustrating efforts doing research, calling your web host, learning code, and otherwise trying to resolve issues that are keeping your site from working properly. All of those hours translate into lost customers and lost money. A professional web development firm, on the other hand, generally provides ongoing support for the sites they create. That means that when you encounter issues, you can call them day or night for a prompt solution. In addition, the firm will usually conduct any website maintenance tasks that are necessary to prevent problems. For example, they may regularly check for broken links, update your contact information, help you develop a strong content marketing strategy, and improve page load speeds. This type of regular maintenance can reduce the number of issues you have in the first place, making your website a reliable and vibrant place for visitors to explore.

A professional web development firm provides search engine optimization.

Besides creating a unique, customized, and effective website, one of the best ways to get people to visit your site is to get it to show up early on in the search results through search engine optimization (SEO). However, SEO requires extensive expertise and the ability to keep up with the latest trends and requirements. Doing so yourself can be a difficult task, especially if you are already spending time building and creating your own website. Instead, a professional web development firm often provides more than just web design and web development services. It also often provides search engine optimization services. This means that not only is your website designed with an eye toward improving your rankings in the search engines, but these SEO experts can also help you to develop and implement a comprehensive SEO campaign. And that can mean better visibility and better rankings in the search results.

A professional web development firm provides a strong return on investment.

Hiring a professional web development firm may cost more than creating a DIY website. However, over the long term, it is likely to make you money. For example, as discussed above, a professionally designed website is a higher quality, customized site designed to stand out from your competition. As a result, you are likely to earn more visitors and more business. In addition, less downtime due to issues can lead to more time spent engaging visitors and earning customers. A stronger SEO presence can mean more people see and respond to your site. When all of these factors are working together, your website becomes a place that maximizes profits for your business. And those profits can well outstrip the profits you would have made with a DIY site. As a result, the return on investment of hiring a professional web development firm can more than make up for the money you spend on their services. If you want to build an effective and engaging website for your business, you may want to consider hiring a professional web development firm. These experts can help you to build a customized, SEO-optimized, mobile responsive site that earns you more business and a solid ROI. Add those advantages to the time you save not having to do the work yourself, and it becomes clear that professional website support can be a smart investment.

Writer, WEBii

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