Blog

Reasons to Repurpose Material for Your Content Marketing Campaigns

by Ruth Hawk
Monday, September 18th, 2017

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign in a number of ways.

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8 Tips for Building User Friendly Custom Web Applications

by Ruth Hawk
Monday, September 11th, 2017

Custom web applications can add functionality and interactivity to your website. For example, shopping carts can make checking out easier on your e-commerce website, while online courses allow people to learn and grow right on your website. However, if web applications are going to make certain tasks easier for your website visitors, they need to be designed in a user friendly way. Here are 8 tips for building user friendliness into any custom web application.

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10 Tips for Creating a Useful FAQ Page

by Ruth Hawk
Tuesday, September 5th, 2017

When it comes to answering potential customers’ questions about your e-commerce website’s products and services, an FAQ page can be a valuable asset. This list of commonly asked questions can alleviate people’s concerns about purchasing from you, tell them more about your brand, and support your other marketing and search engine optimization efforts. The key to taking advantage of the potential benefits of an FAQ page is to create one that is useful and accessible to your e-commerce website’s visitors. Here are 10 tips for doing just that.

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An SEO Glossary for Beginners

by Ruth Hawk
Wednesday, August 16th, 2017

If you want to gain a better understanding of search engine optimization and the impact it might have on your
website, your first step should be to familiarize yourself with the most basic and commonly used terms. These terms will give you a foundation upon which you can build once you hire a search engine optimization service to help you craft an effective SEO campaign.

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Search Engine Optimization and Search Engine Marketing: 5 Main Differences

by Ruth Hawk
Monday, August 7th, 2017

For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work best when combined into a single campaign. However, in order to use SEO and PPC effectively, you also need to understand their unique differences. Here is a look both at how they differ and at how these differences can benefit your website.

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Outsourcing Website Content: 3 Questions Answered

by Ruth Hawk
Monday, July 31st, 2017

If you feel ill equipped to produce consistent, high quality content for your website, you are not alone. In fact, 58 percent of marketers feel uncertain about their ability to produce high quality content.It is this lack of time and ability that has led to the popularity of outsourcing website content. Today, only about one-quarter of marketers keep all of their content creation in-house. To help you envision how outsourcing website content can actually benefit your brand and your business, here are the answers to 5 common questions about outsourced content and its advantages for small businesses.

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