Blog

Which Website Metrics Matter

by Ruth Hawk
Monday, March 27th, 2017

The term “website metrics” is enough to make many people’s eyes glaze over. However, with the help of a professional web development company, you should be able to boil your analytics down to those that will most benefit your website and your website.

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Voice Search and SEO: Understanding the Trends and How to Make Them Work for You

by Ruth Hawk
Monday, March 20th, 2017

Voice search is enjoying a rapid growth in popularity, and, its growth is likely to continue. The growth of voice search necessitates a new approach to search engine optimization. Achieving this kind of search engine optimization means understanding the trends driving voice search and how they impact website development and content creation.

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Search Engine Marketing Techniques to Maximize Conversions

by Ruth Hawk
Friday, March 10th, 2017
Working desk showing seo, sem, ppc plan

Search engine marketing has an important role to play in supporting the online marketing efforts of businesses. With the right techniques, you can maximize conversions and minimize the cost of running your SEM campaign. Here are a few of those techniques.

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A Few Reasons to Promote Your E-Commerce Website Through Social Media

by Ruth Hawk
Friday, March 3rd, 2017
social media likes and website promotion

Social media is one of the methods consumers are now using to make their purchasing decisions. And, with the almost ubiquitous use of social media among consumers, absence from social media can mean losing out on the many benefits it provides. Here are a few factors to consider when deciding whether your e-commerce website should use social media.

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Why Should Small Businesses Have a Website?

by Ruth Hawk
Thursday, February 23rd, 2017

Small business does not have to mean small impact. With the advent of the digital age came an opportunity for small businesses to expand their reach beyond their local circle. Website development offers a one-of-a-kind opportunity to build your small business.

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The 4 Qualities that Define Relevant Content

by Ruth Hawk
Friday, February 17th, 2017
Business Advantage and Sales

The term “relevant” gets thrown around quite frequently in discussions about website content. However, the term itself is a bit generic. What, for example, makes for relevant content? While the specific form that relevancy takes depends on your business and your target audience, there are four qualities that are present in all effective content marketing material.

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