Blog

A Website Redevelopment Check List

by Jacqueline Sinex
Wednesday, August 15th, 2018
launching websites

So, you’re developing a new website? Congratulations! But also – brace yourself! Maintaining and upgrading your website is important for all businesses and organizations, but it is also a process. When your project involves changing platforms or moving to a new provider, there are some delicate aspects to consider. This is a check list of […]

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Want Better Search Engine Optimization? Try Blogging

by Ruth Hawk
Monday, July 30th, 2018

When it comes to improving the online visibility of your website, there are many strategies you can, and ought to, pursue. And, one of the most effective is blogging. No longer just the domain of youth trying to get their thoughts out on the Internet, blogging is a valuable tool for building positive perceptions of your brand among a wide online audience. And, it happens to be very good for SEO. Here is how.

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Tips for E-Commerce Websites During the Summer Lull

by Ruth Hawk
Wednesday, July 25th, 2018

If you feel as if the business you earn from your e-commerce website slows down in the summer, it’s not just your imagination. Sales can drop by up to 30 percent over the summer. However, all is not lost. While your summer sales may never be as vibrant as your Thanksgiving and Christmas profits, you can still encourage spending during July and August by implementing a few savvy techniques.

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Reasons to Future Proof Your E-Commerce Website

by Ruth Hawk
Wednesday, July 11th, 2018

Your e-commerce website is your company’s lifeblood. Through it, you earn the sales, brand recognition, and customers you need to thrive as a business. And that means that you cannot be satisfied with simply creating a look that looks and works great today. Called future proofing a website, taking steps to ensure that your site continues to keep up is important. Here are just a few reasons to build a site that is prepared to wow visitors, not just now but over the long term.

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How to Optimize E-Commerce Website Product Pages for SEO

by Ruth Hawk
Friday, July 6th, 2018
ipad-tablet-technology-touch-ecommerce-shop

When you own an e-commerce website, your product pages are often the first place that people will come to when they visit your site. People tend to search for specific products rather than look for a home page or blog to land on when they want to purchase something. Making these product pages visible in the search results and appealing to visitors is, therefore, critical to getting your business in front of potential customers. When your product pages are search engine optimized, they are more likely to show up when people search for those specific products, which may mean more visitors and more conversions.

To that end, here are a few tips for creating e-commerce website product pages that are SEO ready.

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How to Identify Your Target Audience for Content Marketing

by Ruth Hawk
Wednesday, June 27th, 2018
target-success-marketing

Building a content marketing campaign can help you to create more effective online and marketing communications. However, the first step in building this strategy actually has nothing to do with planning or writing content. Instead, the first step is to get to know the people for whom you will be creating your material.

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