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Prepare for Black Friday/Cyber Monday with These Web Design Tips

by Ruth Hawk
Friday, November 17th, 2017

The Black Friday/Cyber Monday weekend is hands down the most wonderful time of year for businesses. With Cyber Monday 2016 breaking e-commerce records in the United States, and literally billions of dollars worth of purchases up for grabs that weekend, it is vital that e-commerce websites be prepared to woo the increased numbers of website visitors they are going to have. From creating a great look to handling nitty gritty details like page load and web hosting issues, here are a few ways to prepare your web design for the upcoming Big Weekend.

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How a WordPress Design Will Benefit Your Business

by Meredith Schraeder
Monday, November 13th, 2017

You probably know others who have used WordPress to build and manage websites, but is it the right solution for your business’s website? Are you apprehensive about choosing this popular platform? Ease your mind and read on about the benefits and capabilities that WordPress has to offer. As a web design and SEO company, WEBii […]

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5 Alternatives to AIM for Chat

by Ruth Hawk
Tuesday, October 31st, 2017

On December 15, an era in instant messaging will come to an end with the shutdown of AIM. One of the first popular instant messaging services, AIM offered people a free tool for communicating digitally. If AIM is no longer needed, what alternatives are there to AIM for chat? There are actually quite a few means of communicating that can (and have already begun to) replace the formerly popular and still-nostalgic service. Here are five of them.

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Ways to Measure Content Marketing Success

by Ruth Hawk
Friday, October 20th, 2017

Content marketing holds a great deal of potential for businesses looking to increase brand recognition, profitability, and website performance. For example, it can generate three times as many leads as outbound marketing, while costing 62 percent less. Content marketing also tends to be more organic, and therefore harder to track, than traditional outbound marketing techniques. Judging the success of your content marketing campaign is possible, however. You simply need to know which metrics are most important, and how to understand those metrics. Here are a few of the metrics that, when viewed together, provide a picture of your content marketing success.

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5 Search Engine Optimization Tips for Website Videos

by Ruth Hawk
Monday, October 9th, 2017

In order to use video to improve your search engine optimization performance (and earn more shares, more views, and more business), you need to spend time optimizing your videos for SEO. Here are a few tips for getting the most SEO juice out of each of your website videos.

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7 Tips for Creating Compelling Content

by Ruth Hawk
Friday, September 22nd, 2017
Typing website content

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content marketing campaign.

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