Blog

Mobile Web Design Must Haves

by Ruth Hawk
Thursday, April 19th, 2018
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With mobile web design firmly entrenched as a necessity for any website, it is becoming important to define which elements constitute a strong mobile site. Despite the fact that more people use mobile devices to access the internet than desktop computers, many websites still settle for simply minimizing their regular site to fit the smaller screens of smartphones and tablets. However, a truly effective mobile web design must take into account the differences between mobile devices and desktop computers. Here are just a few elements that every mobile web design must have in order to accommodate the differences between mobile and desktop and in order to improve overall user experience on these devices.

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Privacy Policies: What They Are, and Why You Might Need One

by Phillip Smith
Monday, April 16th, 2018

Chances are, if you have ever browsed any major website in your life, you have encountered a privacy policy. And chances are if you yourself own and operate a website, you have probably put one on your site. Now, despite what you might think, almost all websites require a privacy policy, but not everyone understands just why privacy policies are so important. Here are some reasons your site may need a privacy policy, and what exactly they are.

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5 Pages Most Web Designs Should Include (That You May Not Have Thought of)

by Ruth Hawk
Wednesday, April 11th, 2018

Whether people realize it or not, they expect to find certain pages on all of the websites they visit. For example, 52 percent of people who end up on a company’s homepage go looking for an About Us page (and more than 80 percent of them expect to find it off the homepage, in case you were wondering where to put it). And most people would be a little confused (and put off) if they could not locate a services page, product pages, or a contact page. Of course, those pages, along with the homepage, are the obvious choices when planning your website’s layout. However, there are other types of web pages that should also appear on most sites. Although less well known, they also have a significant impact on the appeal and overall effectiveness of your website.

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Questions Every Web Design Should Answer

by Ruth Hawk
Monday, March 26th, 2018

Accessible and effective customer support is important in making sure that customers’ questions are answered and that they feel comfortable buying from your e-commerce website. However, one strategy websites should consider adopting is heading off many of those questions before they even arise with effective web design strategies.

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Tips for a Web Design that Is Customer Support Friendly

by Ruth Hawk
Tuesday, March 20th, 2018

Customers can be skittish when it comes to making a purchase. An unanswered question, an unsatisfactory checkout process, a second or two of extra page load time, and they can be off to another website, and you can be out a sale. That is why customer support is so important: It allows you to connect with customers at the critical juncture when they have encountered a question or a problem but have not yet decided to leave your site. There are many elements that go into effective customer support. One of these elements is how your web design contributes to effective customer support. Here are just a few tips for creating a web design that is customer support friendly so that your site can allow your customers to effectively engage with your brand.

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4 Concerns Regarding Single Page Web Design

by Ruth Hawk
Monday, March 12th, 2018

With single page websites gaining popularity as one of this year’s major web development trends, it may be tempting to adopt the practice for your own website. There is, after all, no denying the beauty of most of these sites, and their mobile friendliness is a great advantage. However, single page web design has a number of drawbacks that make it a less than ideal choice for many businesses. Small businesses in particular may suffer from pursuing this web development trend. What could possibly be wrong with creating a visually stunning, single page display of your website’s information? Here are a few ideas.

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