Blog

The 4 Qualities that Define Relevant Content

by Ruth Hawk
Friday, February 17th, 2017
Business Advantage and Sales

The term “relevant” gets thrown around quite frequently in discussions about website content. However, the term itself is a bit generic. What, for example, makes for relevant content? While the specific form that relevancy takes depends on your business and your target audience, there are four qualities that are present in all effective content marketing material.

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How to Improve the Web Design of Your Homepage

by Ruth Hawk
Friday, February 10th, 2017
responsive web design

The homepage is almost always the most visited page on a website. Creating a more effective homepage, therefore, can improve the performance of your entire site. Use some of the following tips to improve the web design of your homepage.

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Common SEO Problems that Can Hurt Your E-Commerce Website

by Ruth Hawk
Friday, February 3rd, 2017

What follows is a look at some of the most frequent SEO problems on e-commerce websites, and some suggestions for fixing them.

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How to Prepare for Your Web Design Project

by Ruth Hawk
Wednesday, January 25th, 2017
checklist website design

As your web design project begins to gear up, take steps to prepare information that will be useful to your web design company and that will avoid delays in the process. With the right preparation, you can enjoy a smooth, efficient process and a website that works for you.

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How to Do Keyword Research

by Ruth Hawk
Monday, January 16th, 2017

Keyword research is an important step in setting up a successful search engine optimization campaign. By learning how to brainstorm, research, and evaluate keywords, you can more successfully choose keywords that will contribute to your website’s success.

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Web Design Trends for 2017  

by Ruth Hawk
Thursday, January 5th, 2017
business blogging and websites

Web design trends change all the time. As 2017 approaches, you can keep your website looking fresh and modern by incorporating some of these up and coming web design trends. From minimalism to long-scrolling, these trends can improve both the look and the performance of your site.

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