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Search Engine Optimization Tips for Small Businesses

by Ruth Hawk
Wednesday, June 20th, 2018
search-engine-optimization

With almost 29 million small businesses in the United States providing 55 percent of all jobs, it is clear that small businesses are vitally important. But these companies might have a hard time seeing their importance as they struggle for visibility alongside the much larger companies in their fields. That is one of the reasons that search engine optimization is such a promising tool for small businesses. But SEO can also feel confusing. Where do small businesses start?

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Benefits of Making Online Event Registration Part of Your Website Development

by Ruth Hawk
Wednesday, June 13th, 2018
online-event-registration-tablet

Event registration has a number of advantages. However, manual registration can be time consuming and expensive. It requires manpower and resources that your business may not necessarily possess. That is why online event registration can be a useful part of your website development.

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How to Measure Search Engine Optimization Success

by Ruth Hawk
Monday, June 4th, 2018

When done right, search engine optimization has the potential to increase both traffic and leads to your website (in addition to raising brand awareness and trust among your target audience). Reaping those benefits is worth the consistent time and effort required to develop a robust SEO campaign. But, once you have a campaign in place, you will need to track certain metrics in order to determine whether or not your efforts are having the desired effect.

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5 Tips for Creating Search Engine Optimized Content

by Ruth Hawk
Tuesday, May 29th, 2018
Content is King SEO

While the use of keywords has been the primary focus of search engine optimization since it earliest days, the reality is that more goes into SEO-optimized content than the smart use of targeted search terms. Now, as voice search explodes in popularity, it is even more important for businesses to focus not just on the use of keywords (important though that is) but also on broader content marketing strategies for creating material that both their website visitors and the search engine crawlers will love.

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Why Visitors Can’t Find Your Facebook Page: 2.0

by Jacqueline Sinex
Wednesday, May 23rd, 2018
Using Facebook on a computer

If you have followed our blog topics in the past, you may be familiar with our popular post What Can’t Visitors Find My Facebook Page?  It tackled some common issues that small business owners were having with their Facebook Pages not coming up in a Facebook searches. Since then, a lot has changed in the […]

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Font Tips for More Appealing Web Development

by Ruth Hawk
Monday, May 21st, 2018

The devil may be in the details, but so is effective web development. You may naturally want to focus on the low hanging fruit of graphics and content, but there are many other design elements that, while smaller or more detailed, are equally important. One of these elements is the font you choose for your site. While you can select a standard Times New Roman or Open Sans, your site may benefit from a more careful evaluation of your typography choices. Plus, the font you use is only the start: Line height, font size, white space, and more all contribute to the impact your font makes on the overall design of your site.

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