How to Use Your Website to Establish Thought Leadership in Your Field
by Ruth Hawk
Friday, November 6th, 2015
Thought leadership is an important concept for businesses looking to build brand awareness and attract customers.
The Difference Between Online Marketing and Sales Conversion
by Jacqueline Sinex
Wednesday, October 21st, 2015
Online marketing is not the same as online sales. It's part of the path to get there.
Beyond the Boring Slider: Alternative Homepage Designs
by Jacqueline Sinex
Friday, October 16th, 2015
One of the most common website features people gravitate toward is the image slider. But there are alternatives.
E-Commerce Website Development: Tips for Maximizing Sales
by Ruth Hawk
Monday, October 12th, 2015
E-commerce website development has objectives that are different from those you encounter in other forms of web development. While other websites may focus on entertaining or educating the consumer, the almost exclusive goal of an e-commerce site is to encourage the visitor to make a purchase. Creating a site that effectively guides visitors toward this
The Challenges We Face in Online Marketing
by Jacqueline Sinex
Tuesday, October 6th, 2015
Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence. It really doesn’t matter what kind of business you are in […]
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