The Top 6 Must-Have Qualities of Effective Website Content
by Ruth Hawk
Wednesday, March 23rd, 2016
You have probably heard before that it is important for your website content to be fresh, relevant, and engaging if it is to serve your search engine optimization campaign and your overall website goals effectively. Defining what makes website content excellent, however, can be difficult. For instance, the qualities that make for good essays, outstanding
How to Use Keywords in Effective Landing Page Optimization
by Ruth Hawk
Monday, March 14th, 2016
A key element of both search marketing (PPC) and search engine optimization campaigns is landing pages. These are the pages on your website that visitors access by clicking on your links in the search results. Because landing pages are often the first introduction visitors get to your website, they must make the right impression. Their […]
5 E-Commerce Friendly Features of Magento
by Ruth Hawk
Monday, March 7th, 2016
When it comes time to select a platform for your custom e-commerce website, you will find a number of viable options from which you can choose. Knowing which one is right for you requires understanding what each platform can offer you and what your specific business needs are. One of the most popular e-commerce platforms […]
4 Common SEO Myths You Should Never Believe
by Ruth Hawk
Tuesday, March 1st, 2016
Search engine optimization has the potential to give your business a profitable and productive online presence. Its usefulness to online marketing campaigns is a well-established fact, with 57 percent of B2B marketers finding that SEO generates more leads than any other strategy. Unfortunately, there are also a number of persistent myths that keep some b
4 Best Practices for E-Commerce Internal Linking
by Ruth Hawk
Friday, February 26th, 2016
Internal links are an integral part of any successful SEO campaign. Their ability to increase page views, reduce bounce rates, simplify the crawling and indexing process, and improve the SEO value of web pages make them a smart and easy way to make your website stand out. For e-commerce sites, in particular, certain internal linking […]
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