How to Use Keywords in Effective Landing Page Optimization
by Ruth Hawk
Monday, March 14th, 2016
A key element of both search marketing (PPC) and search engine optimization campaigns is landing pages. These are the pages on your website that visitors access by clicking on your links in the search results. Because landing pages are often the first introduction visitors get to your website, they must make the right impression. Their […]
5 E-Commerce Friendly Features of Magento
by Ruth Hawk
Monday, March 7th, 2016
When it comes time to select a platform for your custom e-commerce website, you will find a number of viable options from which you can choose. Knowing which one is right for you requires understanding what each platform can offer you and what your specific business needs are. One of the most popular e-commerce platforms […]
4 Common SEO Myths You Should Never Believe
by Ruth Hawk
Tuesday, March 1st, 2016
Search engine optimization has the potential to give your business a profitable and productive online presence. Its usefulness to online marketing campaigns is a well-established fact, with 57 percent of B2B marketers finding that SEO generates more leads than any other strategy. Unfortunately, there are also a number of persistent myths that keep some b
4 Best Practices for E-Commerce Internal Linking
by Ruth Hawk
Friday, February 26th, 2016
Internal links are an integral part of any successful SEO campaign. Their ability to increase page views, reduce bounce rates, simplify the crawling and indexing process, and improve the SEO value of web pages make them a smart and easy way to make your website stand out. For e-commerce sites, in particular, certain internal linking […]
Search Engine Optimization in Austin: Why Choose an Austin-Based Company?
by Ruth Hawk
Friday, February 19th, 2016
Austin area businesses such as yours have the opportunity to serve a bustling and energetic city. Establishing your business as a reliable local choice allows you to enjoy the support of this vibrant community. That is why it is important to choose the right SEO company for your search engine optimization in Austin. In addition […]
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