A How-To Guide to Developing a Content Marketing Strategy
by Ruth Hawk
Tuesday, June 28th, 2016
While content has always been an important part of marketing, it is now indisputably one of the most critical elements of any online presence. More than 2 million blog posts are created every day, and more than 60 percent of marketers create at least one new piece of content per day. If you want to […]
6 Tips for Succeeding at Local SEO
by Ruth Hawk
Friday, June 17th, 2016
Local SEO (search engine optimization that takes into account a specific area, such as a town or a city) is becoming increasingly important thanks to the rise of mobile devices. In fact, about half of all searches on a mobile device are local searches. This is in addition to the 34 percent of local searches […]
6 Ways to Improve Your Responsive Web Design
by Ruth Hawk
Monday, June 13th, 2016
Responsive web design, which refers to a web design that adapts itself to any screen, is one of the most basic elements of a successful website. Because Google uses a website’s responsiveness as one factor in how that website ranks in the search results, it is also an important element in search engine optimization. As […]
Fun Had and Lessons Learned at Pixelwood Derby 2016
by Jacqueline Sinex
Friday, June 10th, 2016
Occasionally, when we are not busily developing websites and juggling keywords, we do some fun company events. This May, we participated in the annual Pixelwood Derby hosted by SiteGoals, which brings together digital marketing and creative agencies from around Austin to compete in a good old-fashioned derby race. Part of this experience included buildi
7 Obstacles to Purchase Completion on Your E-Commerce Website
by Ruth Hawk
Tuesday, June 7th, 2016
Your e-commerce website needs to sell your products and services. Unfortunately, there are many mistakes you can make on your website that can inadvertently discourage people from completing their purchases. From a lack of product information to confusing navigation, these mistakes will turn people away from your website. That is why it can be helpful [&
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