Short-Form Content vs. Long-Form Content: How the Two Can Work Together
by Ruth Hawk
Monday, July 3rd, 2017
When it comes to meeting any of your website goals, from search engine optimization success to customer conversions to brand awareness, content is king. When deciding between the two types of content, long form and short form, how do you choose? The key is not seeing them as opposed to each other but as two pieces of a comprehensive and effective content

The Importance of Mobile Web Design: An Overview
by Ruth Hawk
Monday, June 26th, 2017
The use of mobile devices continues to rise rapidly. As a result, custom web design and development needs to prioritize, not just accommodate, the needs of people using their mobile devices. Mobile web design is the solution. Here are just a few reasons that a mobile web design is essential for most websites today, and a few tools to help you identify th

5 SEO Tasks to Prioritize
by Ruth Hawk
Monday, June 19th, 2017
Search engine optimization is a comprehensive approach. While its end goal is to improve your website’s visibility in the search results, it incorporates many strategies in order to do so. Without a clear idea of where to start, you may struggle to prioritize these tasks. Here are a few of the tasks you should do first.

How to Create a Successful Blog Strategy
by Ruth Hawk
Monday, June 12th, 2017
For websites looking to build visibility, brand loyalty, and business, blogging is the way to go. In order to achieve the qualities that allow a blog to stand out, you need to devote the same kind of careful attention and execution to it as you do to your web development and web design. And that means creating a blog strategy.

Customer Spotlight: CAN ATX, Connecting the City Through an Online Presence
by Jessica Jones
Friday, June 9th, 2017
In a huge metropolis like Austin, there are endless ways to help serve the local community. Sometimes, it can seem daunting or challenging to find a way to get involved with improvement efforts. CAN ATX (Community Advancement Network) seeks to remedy this problem by providing research, detailed demographics, and initiative opportunities to take part in.
