7 Tips for Creating Compelling Content for Marketing
by Ruth Hawk
Friday, September 22nd, 2017
Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content mark
Reasons to Repurpose Material for Your Content Marketing Campaigns
by Ruth Hawk
Monday, September 18th, 2017
The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign
8 Tips for Building User-Friendly Custom Web Applications
by Ruth Hawk
Monday, September 11th, 2017
Custom web applications can add functionality and interactivity to your website. For example, shopping carts can make checking out easier on your e-commerce website, while online courses allow people to learn and grow right on your website. However, if web applications are going to make certain tasks easier for your website visitors, they need to be desi
10 Tips for Creating a Useful FAQ Page
by Ruth Hawk
Tuesday, September 5th, 2017
When it comes to answering potential customers’ questions about your e-commerce website’s products and services, an FAQ page can be a valuable asset. This list of commonly asked questions can alleviate people’s concerns about purchasing from you, tell them more about your brand, and support your other marketing and search engine optimization effort
An SEO Glossary for Beginners
by Ruth Hawk
Wednesday, August 16th, 2017
If you want to gain a better understanding of search engine optimization and the impact it might have on your website, your first step should be to familiarize yourself with the most basic and commonly used terms. These terms will give you a foundation upon which you can build once you hire a search engine optimization service to help you craft an effec
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