8 Tips for Building User-Friendly Custom Web Applications
by Ruth Hawk
Monday, September 11th, 2017
Custom web applications can add functionality and interactivity to your website. For example, shopping carts can make checking out easier on your e-commerce website, while online courses allow people to learn and grow right on your website. However, if web applications are going to make certain tasks easier for your website visitors, they need to be desi
10 Tips for Creating a Useful FAQ Page
by Ruth Hawk
Tuesday, September 5th, 2017
When it comes to answering potential customers’ questions about your e-commerce website’s products and services, an FAQ page can be a valuable asset. This list of commonly asked questions can alleviate people’s concerns about purchasing from you, tell them more about your brand, and support your other marketing and search engine optimization effort
An SEO Glossary for Beginners
by Ruth Hawk
Wednesday, August 16th, 2017
If you want to gain a better understanding of search engine optimization and the impact it might have on your website, your first step should be to familiarize yourself with the most basic and commonly used terms. These terms will give you a foundation upon which you can build once you hire a search engine optimization service to help you craft an effec
Search Engine Optimization and Search Engine Marketing: 5 Main Differences
by Ruth Hawk
Monday, August 7th, 2017
For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work bes
Outsourcing Website Content: 3 Questions Answered
by Ruth Hawk
Monday, July 31st, 2017
If you feel ill equipped to produce consistent, high quality content for your website, you are not alone. In fact, 58 percent of marketers feel uncertain about their ability to produce high quality content.It is this lack of time and ability that has led to the popularity of outsourcing website content. Today, only about one-quarter of marketers keep all
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