Making Your Website More Human: 7 Content Marketing Tips
by Jacqueline Sinex
Friday, December 6th, 2019
Good service is about good relationships. This is pretty hard to convey on a website sometimes. Here are seven ways to make your website more human.
7 Insights Gained from This Year’s Holiday E-Commerce Statistics
by Ruth Hawk
Thursday, December 5th, 2019
We may have barely finished our turkey and stuffing, but the holiday e-commerce shopping season is already in full swing. Early estimates and numbers indicate that it will be a very successful season at that. Businesses looking to capitalize on the approximately $1 trillion up for grabs between now and the end of December can […]
10 Holiday Marketing Mistakes You’re Probably Making
by Ruth Hawk
Monday, December 2nd, 2019
Billions of dollars are on the line during the holiday season. Savvy marketing can help you earn a larger share of this money, even if you are a small business instead of a major retailer like Amazon. In order to make the most of your holiday marketing, however, you have to avoid some common mistakes. […]
Drive Offline Foot Traffic with Your E-Commerce Websites
by Ruth Hawk
Friday, November 22nd, 2019
Many people think of brick-and-mortar stores and e-commerce websites as two contradictory options. People either purchase online or offline. They are either virtual traffic or foot traffic. The reality, however, is that websites and physical stores can work together to drive increased sales for your business. And with 91 percent of retail sales taking pl
Small Business Holiday Prep: Focused and Affordable
by Ruth Hawk
Saturday, November 16th, 2019
As small businesses prepare for the holiday influx of spending from consumers, they need to focus on strategies that will maximize their exposure and capacity while minimizing effort and cost.
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