What is PPC Advertising and How Do I Use It?
by Megan Marshall
Tuesday, April 12th, 2022
Pay-per-click (PPC) advertising is all about generating leads and increasing sales. It’s also dependent on relevance in order to build brand awareness. Think back to a time when you were searching on Google for a product or service. Maybe you wanted to know where you could get a good web host, so you typed the […]
The Complete Guide to Running a Business in the Age of Hybrid Work Models
by Megan Marshall
Friday, April 8th, 2022
The wave of remote work crashed into us when the pandemic began. Despite the move back toward in-person conferences and meetings, we continue to enjoy the luxury of working straight out of our homes. It has even been projected that, by the end of this year, 25% of professional jobs in North America will be […]
6 Clues That You Have a Bad Web Designer
by Jacqueline Sinex
Sunday, April 3rd, 2022
As much as I wish to avoid bringing you bad news, it’s important to get real when it comes to business web design. A business’s website is essential to the foundations of success, and yet business owners commonly trust this important asset to the wrong hands. Let’s play business detective and reveal some clues that […]
7 UI Design Mistakes You Should Avoid
by Megan Marshall
Friday, April 1st, 2022
Your website needs to be attractive to your visitors. Otherwise, they are likely to bounce. This means being aware of what user interface (UI) design they would like to see. UI design is the graphical elements that make up a website or application. These elements should promote ease of use in a stylistic way. Your […]
How to Respond to a Social Media Crisis
by Megan Marshall
Tuesday, March 29th, 2022
With the rise in social media has come the rise in importance for social media management. Maintaining your digital reputation is critical to your success, considering how much of your business is online. One bad review can make a difference. However, that is something that you should be able to easily combat. In case of […]
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