Wacky Wednesday in the PR House: Series 1, Part 3: Creating an Effective PR Plan
by Rachael Pierce
Wednesday, March 4th, 2009
Wacky Wednesday is in full swing and ready to pick up right where we left off last week with the next three elements of your communication plan. Featured this week: Message (RESPECT: find out what it means to me) Goals (we aren’t climbing Mt. Everest, at least not yet.) Objectives (didn’t we already decide on […]
Represent Quality: Using Fine Photography
by Jacqueline Sinex
Monday, March 2nd, 2009
When it comes time to provide photos of your product or service for a website, don’t make the mistake of skimping on quality. A poor, low-resolution, fuzzy photograph can kill the presentation of your business. If you are trying to convey to your prospects that you offer a high-quality product that is of value, your […]
Making Your Site a Hotrod
by Bobby Martinez
Friday, February 27th, 2009
A magical thing seems to occur between the moment when a web design is realized as a flat graphical image, and when it is posted live as a structured website. In my years in art school, I met many fantastic designers who could plan and execute the first half of this process but had no […]
How To Stop Search Engines From Indexing Certain Pages
by Bobby Martinez
Thursday, February 26th, 2009
Did you know that you can stop Google from indexing certain pages on your website? You can, with a certain tool called “robots.txt” Robots.txt, as you might have already guessed, is a text file that you can put on your website that will direct programs that crawl the web (web crawling bots) and give them […]
Wacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan
by Rachael Pierce
Wednesday, February 25th, 2009
Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of our first series. In case you missed last week, this series is all about developing an effective PR Plan. Target Audience (put the bullseye on their backs) SWOT Analysis (again, no one has called 911) Target Audience That’s right folks… […]
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