Improve Your Communication
by Rachael Pierce
Thursday, April 9th, 2009
It is important to always stay in communication with your internal and external constituents, prospects, and users. Regardless of what is going on (bad economy or not), it is imperative that you keep the rapport up and stay talking. You always want your brand and company to be present in peoples’ minds. There are a […]
Don’t Let Your Marketing Be Fooled
by Rachael Pierce
Wednesday, April 1st, 2009
This morning, I got bit by the April Fool’s bug… clocks got set ahead, and I thought I was late. It took me about 10 minutes (and 4 coworkers playing along with the joke later) to get it. It gave us all a good laugh, and it made me start thinking … one thing no […]
Interaction is Not an Option
by Bryan Lokey
Tuesday, March 31st, 2009
The proliferation of social networking throughout the internet has led to a sharp increase in social marketing. Whether this marketing comes in terms of social networking profiles, viral videos, or blog entries companies are striving to meet their customers where they are–online. While this type of marketing effort is a necessity, companies have to
Personalized Messages Make All the Difference
by Rachael Pierce
Thursday, March 26th, 2009
Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) email. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me, it does. Think about how […]
Online Newsrooms
by Jacqueline Sinex
Monday, March 23rd, 2009
Yet another example of how to use your website as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes. From a PR standpoint, it fortifies messages you have already spread to the public. From a marketing aspect, it […]
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