The Online Payment Low-Down
by Jacqueline Sinex
Monday, July 27th, 2009
So where in the world do you get started with accepting payments online? What about PayPal, and what about other credit card services? What’s the difference? There are many ways to equip your website with “e-commerce“. From sophisticated shopping carts to one-step order forms, thousands of businesses successfully make that step into the
Quick Tip: Make Your Copy Work for You
by Rachael Pierce
Wednesday, July 22nd, 2009
When you write copy for marketing materials, you need to make it work. You only have one shot to grab your customers’ attention and to make them read what you’ve written. Not only does your copy need to be catchy and informative, but it also needs to be error-free and the best possible writing you […]
Opting For A Professional
by Jacqueline Sinex
Thursday, July 2nd, 2009
Would you ever consider asking a friend to fly the airplane so you could get to your destination cheaper? What about a part-time student pilot? Unless you are a daredevil, I imagine you said no. This is a point I like to make when I hear that someone has decided to “save money” but having […]
Creating Your Own Media Advisory
by Rachael Pierce
Friday, June 26th, 2009
Media advisories are different from press releases, even though they often include some of the same information. As the name implies, it is an advisory to give the media a heads up on something that is coming in the future. Typically, it is sent out prior to the press release (typically a press release announces […]
Unexpected Surprises
by Rachael Pierce
Wednesday, June 17th, 2009
There was a pull at our office door earlier today. It was quickly followed by the peaking of a head through our window and me realizing there was a Domino’s delivery person at our front door. My mind was quickly perplexed. Typically I am the one who orders for our company luncheons, or I am […]
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